Marketing Analytics Lead at Flatpay in Copenhagen

Job Description - Marketing Analytics Lead

About the job

At Flatpay, a rapidly growing fintech company recognized as one of the fastest growing in Europe, we’re expanding our presence in Denmark, Finland, Germany, Italy and France. To support this growth, we’re now looking for an ambitious and analytical Marketing Analytics Lead for our office in Copenhagen. If you love diving into data, building robust models, and delivering insights that drive better marketing decisions, we want to hear from you!

What you'll do

As the Marketing Analytics Lead at Flatpay, you’ll be the driving force behind our marketing data infrastructure, insights, and models. You’ll work closely with Marketing and BI to ensure we measure what matters, track it reliably, and act on it with confidence.

From building data pipelines and attribution models to answering complex ad-hoc questions and producing our monthly marketing performance report - you’ll make sure data becomes the backbone of all marketing decisions. This role sits at the intersection of marketing, data engineering and business impact.

Your main responsibilities will include:

Designing, building, and maintaining scalable ETL/ELT pipelines to ingest data from CRM, media platforms and offline sources
Implementing real-time or near-real-time data transformations for dashboards and downstream models
Auditing existing models and identifying gaps in performance and predictive power
Delivering ad-hoc analysis for budget planning, campaign optimization and audience segmentation
Building end-to-end statistical attribution models to quantify the incremental impact of TV advertising
Producing our monthly marketing report and reconciling key metrics across dashboards and financial systems
Ensuring consistency of key metrics like CAC, ROI and LTV across departments

Who you are

To thrive in this role, you're a structured problem-solver with a strong grasp of marketing data, statistical modeling, and performance reporting. You're fluent in SQL and Python, and you're comfortable designing pipelines and dashboards that scale. You’re also great at communicating complex findings in a way that helps stakeholders make confident decisions. You enjoy figuring things out, building from scratch, and taking ownership of your work.

Moreover, we imagine that you have:

Proficiency in SQL, Python and Snowflake
Experience with ETL tools such as Weld, dbt or Fivetran
Familiarity with BI tools like PowerBI and version control tools like Git
Strong communication skills and a track record of collaborating well with non-technical stakeholders
A bias toward action, and a love of solving messy problems with elegant data solutions

Why Flatpay?

At Flatpay, we believe in work-life balance, creativity, and a culture that embraces innovation, where our ambitious colleagues can thrive.

Flatpay is proud to be a company that values diversity. We secure an inclusive work environment for all our people and offer opportunities for professional growth and development.

We have free slush-ice, an in-office gym, fully equipped gaming room and lots of other fun stuff at the office!

If you’re ready to be a part of this exciting journey, we would love to hear from you today!

About us

Welcome to Flatpay!

Flatpay is not just another payment solution; we are dedicated to innovating the market for payment solutions and financial services in the SME segment with our customer-centric and transparent services.

Flatpay is more than just work. We believe in fostering a vibrant and fun work culture where our ambitious colleagues can thrive. Our goal? To create the next unicorn straight out of Denmark. As part of our team, you will be one of +900 passionate colleagues dedicated to making a difference in the financial world.

What sets Flatpay apart is our dedication. We continuously strive to stay ahead of the curve, adapting our solutions to meet our client's evolving needs.

Let's shape the future of 7 million European merchants together!

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About the Company

Flatpay

Marketing Analytics Lead