Marketing Automation Coordinator

EET Group is looking for an engaged Marketing Automation Coordinator who will play a central role in executing and optimising of our digital marketing activities.

You will be responsible for making sure our automated campaigns run smoothly, perform well, and support our B2B business – primarily through email marketing.

The role

As Marketing Automation Coordinator, you will take operational ownership of our marketing automation setup. You will ensure smooth execution of automated campaigns, trigger-based flows, and data-driven initiatives across our B2B channels.

You will be a key part of our Digital Sales team and collaborate closely with colleagues and external partners to create relevant and consistent customer experiences.

This role is a good fit if you enjoy working with structure, details, and marketing technology – and turning data into practical improvements.

Your responsibilities

• Plan, build, and execute automated marketing campaigns, primarily via email.


• Build and maintain flows for onboarding, retention, and churn reduction.


• Create engaging and relevant content for email campaigns aligned with our brand tone and marketing goals.


• Monitor campaign performance and turn insights into actionable optimization.


• Collaborate with internal teams and external partners to implement new automations and features.


• Troubleshoot and resolve technical issues related to automation processes.

Your profile

You are a structured and proactive colleague who takes responsibility for your tasks. Additionally, we would like you to:

• Have hands-on experience with marketing automation platforms.


• Understand data-driven marketing and enjoy working with segmentation and analytics.


• Be creative and comfortable writing engaging, brand-aligned content in English for primarily emails.


• Have a basic understanding of technical concepts like workflows and integrations and be curious to learn more - no need to be a technical specialist.


• Be service-minded and passionate about supporting colleagues and improving processes.


• Have experience with multi‑language setups (an advantage, not a requirement).


• Speak and write fluent English. Danish skills are an advantage.

What we offer

You will join our successful Digital Sales team in modern office facilities in Birkerød, north of Copenhagen, with a great lunch and a friendly, social work environment with regular informal activities.

We offer a high level of freedom under responsibility and an international B2B environment with daily collaboration across our 24 European sales organisations.

You will have opportunities for both professional and personal development, a strong focus on work-life balance, and a collaborative working environment. The role offers a varied workday and the chance to work with a broad range of marketing technologies.

Interested?

For questions, feel free to contact Michael Øland, Head of Digital Sales, [email protected].