Marketing Excellence Lead - Multiple locations in Europe

How you will make an impact

As Senior Strategic Planner, you will sit on the leadership team within the Insights, Analytics and Marketing Excellence organization. Here, you will develop and support the implementation of category-specific end-to-end consumer journeys with the aim of further improving our communication and media efforts across brands and markets, while playing a role in our Next Generation Marketing program.

To do so, you will work closely together with our Global Consumer & Market Insights, Global Media & Agency Management and Global Digital departments as well as our global and local brand teams which function as your end “customers”. Furthermore, you will be supported by key global external partners including insights, media and creative agencies.

As Senior Strategic Planner, you will:

Support strategy work within communication, media/touchpoints, category, brand architecture and positioning, influencing over 900 marketeers and 300 in-house agency partners in The Barn.

Be a leading voice of our Next Generation Marketing program, where you would capture and embed marketing learnings and best practices across the organization

Support communication brief development, while helping teams to define and embed rigorous brand strategies

Aid the execution of key campaigns with strategic & creative excellence, while sparring with some of the world’s top agencies.

Counsel relevant stakeholders across the business for them to understand and use insight to drive effective brand planning and in-market activities

What will make you successful
Bold. Provocative. Inspiring to creative action. Deep Rooted in the Consumer. Highly knowledgeable on the media landscape. To establish yourself as the go-to expert for our consumer journey and brand strategy topics, it is vital that you are able to establish a strong network both internally and externally. As such, you provide valuable knowledge and consultancy that inspire interest and action. Furthermore, you actively search for challenges and opportunities to share with those around you, as we seek to more deeply embed our Next Generation Marketing mindsets.

You also bring:

7+ years’ experience with strategic planning and consumer journey creation within an international FMCG company or advertising and media agency

Fluency in English and a knack for communicating in an international matrix organisation with many internal and external stakeholders

Preferably, a relevant education within marketing, although it is not a prerequisite

What do we offer?
This is your chance to take part in a dynamic and exciting environment. A role where you get to be a changemaker, that will shape the future of Arla Foods and our people. As part of the Insights, Analytics and Marketing Excellence leadership team, you will be able influence our broader consumer centric perspective and agenda.