Marketing Manager - Denmark

European LifeCare Group - Marketing Manager Denmark

Do you thrive in a fast-paced healthcare environment, shaping digital strategies that drive growth?

European LifeCare Group, a leading provider of vaccination clinics and on-site vaccination programs across Europe, seeks a passionate Marketing Manager to join our growing team. As a person you thrive by the responsibility to own your area of expertise and lead the performance in close cooperation with Operations.

In this role, you will:

• Champion our brands across digital channels, maximizing visibility and driving clinic bookings. Our main brands in Denmark are Danske Lægers Vaccinations Service and Sikkerrejse.dk ( Focus on results and growth )
• Develop and execute data-driven marketing campaigns, including SEO, Google Ads, email, and social media initiatives. ( Digital experience and B2C acquisition focus )
• Collaborate with our digital agency to optimize website performance and user experience, ensuring seamless customer journeys from online touchpoints to in-clinic experiences. ( Data-driven approach and customer journey focus )
• Lead the creation and implementation of marketing plans and roadmaps, aligned with local and international goals. ( Strategic and growth-oriented )
• Continuously analyze data and refine strategies for optimal results. ( Analytical and data-driven mindset )

Requirements:

• Minimum 5 years of experience in B2C growth marketing, ideally in subscription sales, online booking or e-commerce. ( B2C growth marketing experience essential )
• Hands on performance Marketing approach - understands the levers that drives performance and the actions needed to optimize campaigns (Optimising CPA)

• Expertise in digital marketing platforms like Google Analytics, Google Ads, and Meta Business Manager. ( Digital marketing experience )
• Familiarity with a CMS platform like WordPress. ( Technical skills for website optimisation )
• Understanding of SEO best practices and experience with tools like Ahrefs. ( SEO expertise )
• Business Level in Danish and English

We value the following skills, although they can be developed with support:

• Experience with CRM to maximize CLV.
• Branding: Building brand awareness & customer experience.

This is a unique opportunity to:

• Play a pivotal role in shaping the online presence of a leading healthcare provider.
• Work in a fast-paced international environment with colleagues across Denmark, UK, and the Netherlands.
• Make a tangible impact on the health and well-being of our communities.

The position is based in our HQ in Søborg, Denmark, with occasional international travel (appr. 8-10 days annually). European LifeCare Group is Private Equity owned by Inflexion, that has base in London.

We offer a job in an exciting company in rapid development, where you can make a difference. With us, no two days are the same and we have a flat structure where there is a short distance from decision to action. We have a strong focus on employee well-being and development and have a flexible working environment, as well as a good canteen scheme.

For further information regarding the role please contact Magnus Krygell, Group Talent Acquisition Manager via e-mail: [email protected]

Deadline for applying is 9th of June.

European LifeCare Group is committed to providing equal opportunities to all applicants, regardless of race, religion, sex, national origin, age, disabilities, genetic information, marital status, gender identity or expression, or any other characteristic protected by law.