Number of Applicants
:000+
Placering
TBD
Product Marketing Communication Specialist
Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.
Your role and responsibilities
Develop messaging based on value propositions and product positioning. Develop, propose, coordinate, and implement communication plans aligned with the product/business areas/division priorities. Develop and maintain marketing materials and content (incl. success stories, whitepapers, multimedia, and digital tools) in cooperation with Product Management and Product Marketing Management while ensuring adherence to global ABB brand guidelines. Define marketing communications tactics to support product launches. Act as market launch project manager, coordinating the rollout with the divisions. Develop and maintain the web and intranet product pages in coordination with the division's digital communications manager to improve user experience and generate leads. Maintain a library of product-related photos and video, media bank and PIR, graphics, and product documentation in ABB Library Define efficiency, quality, and business impact metrics for communication activities and regularly review and evaluate results Train salespersons about messages and how to use marketing tools.
Qualifications for the role
More about us
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. The Process Automation (PA) business area (>$6B revenue in 2021, 22,000 employees), automates, electrifies and digitalizes some of the most complex industrial infrastructures on this planet. Through its five divisions, it serves customers in the energy, process and hybrid industries – from hydrocarbons, chemicals, water, mining, minerals, pulp & paper to marine and ports, and many more. PA stands at the heart of some of the most important shifts in society, helping the energy-intense industries to safer, smarter and more sustainable operations to enable a prosperous, low-carbon society. For more information on PA, refer to We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website #LI-hybrid
Locations
TBD, Global
Västerås, Sweden
Genoa, Italy
Mannheim, Germany
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