Product Marketing Manager, Urology - EMEA

Requisition ID 2024-14762

Job Location(s)
Germany

Languages Required
English, German, Italian, Spanish

Company
Cook Medical LLC

Position Type
Full Time

Category
Marketing

Education
Bachelor's Degree

Overview
Product marketing works across the product lifecyle to drive company and product brand positioning and achieve business goals. The Product Marketing Manager develops marketing strategy for a global specialty, a region, or a global product grouping that is aligned to drive the specialty’s business goals and the company’s brand strategy.

* Position will be filled as Product Marketing Manager 1 or 2, dependent upon candidate qualifications *

Responsibilities

Strategic Planning and Alignment

• Works with specialty marketing leader to ensure priorities, projects, and plans are aligned within the specialty.
• Aligns annual marketing plans to drive business goals, brand strategy and brand perception improvement.
• Develops go-to-market strategy with oversight and in close collaboration with product management, sales, and global functions.
• Develops value proposition, claims, and messaging in alignment with brand guidelines.

Campaign Management and Execution

• Responsible for executing product launches.
• Reviews and approves campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance.
• Establishes objectives for campaigns and channels, including customer meetings and events.

Customer Insights and Strategy

• Engages with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy.
• Understands and uses customer personas and buyer journeys to develop marketing strategy and plans.

Measurement and Improvement

• Provides measurable input to marketing processes, systems, and operational plans.
• Able to work independently to understand root causes for a variety of unique and difficult issues.

Project Management and Teamwork

• Manages large, complex marketing initiatives of strategic importance involving cross-functional teams.

Additional

• Foster and maintain a workplace culture respectful and supportive of individual differences.
• Must work and interact effectively and professionally with and for others throughout various levels of the global organization.
• Must maintain company values, policies and standards.
• Additional duties, such as mentorship, dependent upon level of role.
• Great adaptor to business environment changes, e.g. local regulations.
• Excellent active listening, problem solving, critical thinking, presentation skills.

Qualifications

• Bachelor’s degree required in marketing or business.
• 5+ years of relevant experience in strategic marketing.
• Experience in developing effective marketing strategies and plans that drive business goals.
• Global and domestic travel will be required.
• Analytical and problem-solving skills with an operations mindset.
• Experience working with sales and marketing teams.
• Experience in brand management and product marketing.
• Must have effective oral and written communication skills.
• Medical device or pharma marketing experience is a must; doesn't have to be from Urology specialty.
• Advertising/Marketing/Digital Marketing agency experience is a plus.
• Multilingual in English (required) plus Italian, Spanish, and/or German preferred.