Product Marketing Specialist

Your Role

• Refine positioning and messaging for existing products to maintain market relevance.
• Develop multi-channel marketing plans and create engaging product content.
• Lead go-to-market strategies for new product launches.
• Conduct market research and competitor analysis to inform strategy.
• Collaborate with Product Management and Sales to align on roadmap and customer needs.
• Produce marketing collateral: brochures, datasheets, presentations, case studies, and web content.
• Support website updates and SEO optimization as part of the broader marketing plan.
• Contribute to content marketing efforts including blogs and thought leadership pieces.

Additional Responsibilities

• Assist in planning and participating in industry events and exhibitions.
• Prepare presentations and follow-up materials for conferences.
• Develop sales tools and training materials to support product understanding.
• Support lead generation campaigns and sector-specific strategies (biogas, wastewater, food & beverage, industrial sites).

• Proven experience in product marketing, sales enablement, or similar commercial roles.
• Strong understanding of B2B marketing and technical products.
• Skilled in digital marketing and content creation.
• Excellent communication skills in English and Danish (Spanish is a plus).
• Ability to translate complex technical information into clear, compelling messages.
• Comfortable working cross-functionally and managing multiple priorities.