Project Director, Commercial Market Readiness Lead, Demant Hearing Aids

Drive Market Readiness for the Next Generations of Hearing Solutions

At Demant Hearing Aids, we are transforming how we bring innovation to market through our new Product-to-Success (P2S) framework. As a global organization with a strong cadence of product launches, our competitiveness depends on turning innovation into meaningful value for our customers and users.
We are looking for a commercially minded and highly collaborative Project Director, Commercial Market Readiness. This is a new role in which you will bring the voice of the markets into global product development and launch planning. You will also ensure that global plans are translated into market-ready execution, so our innovations deliver successful commercial outcomes.
As a key member of the Program Management Team (PMT), you will lead Market Readiness deliveries across Marketing, Sales, Training, and Service. Your objective is to ensure that the commercial organization is fully prepared to launch new products successfully.
This role sits at the intersection of commercial strategy, program execution, and cross-functional leadership. You will connect activities across the Growth Engine (Global Marketing) and Revenue Engine (Global Sales), creating alignment and ensuring coordinated execution. We are recruiting two new Market Readiness colleagues for this role, who will alternate lead responsibility across releases, giving each release one clear Market Readiness lead (internally referred to as NMRI). The roles will report to the respective commercial leaders in Marketing and Sales.
Experience from a market organization, sales company, or another market-facing role will be a strong advantage, giving you valuable insight into customer needs, commercial execution, product adoption, and market impact.

Your Responsibilities

As our Commercial Market Readiness Lead, you will:

Lead Market Readiness in the Program Management Team

• Communicate global strategies and launch plans ensuring locally executable plans and launch readiness across markets.


• Champion market needs and launch realities within the program, ensuring decisions reflect the perspectives of customers and users, hearing care professionals and sales companies. 


• Represent Market Readiness in the PMT and ensure timely, high-quality delivery against agreed milestones.


• Coordinate cross-functional activities and provide clear visibility of progress, risks, dependencies, quality, compliance, and overall readiness.


• Enable confident and timely decisions through concise status reporting, clear recommendations, and early escalation of critical issues.

Act as a Commercial and Strategic Leader

• Ensure market readiness activities align with broader business objectives and commercial ambitions.


• Drive collaboration across global and local functions, ensuring market perspectives influence key program decisions and that solutions are practical, scalable, and relevant for local execution.


• Translate market insights and commercial realities into actionable recommendations for the program and leadership teams.

What You Bring

We are looking for an experienced leader who combines strong commercial understanding and market understanding with excellent project and stakeholder management capabilities. As this is a new role, you will have a unique opportunity to shape and establish it together with colleagues across the global and local value chain.

Experience

• First-hand experience in a market-facing role or in close partnership with sales companies, with the ability to bring an outside-in perspective to program decisions.


• Significant experience in commercial project leadership, product launches, market readiness, or a related field.


• Proven ability to navigate complex stakeholder landscapes and influence without direct authority.


• A bachelor’s or master’s degree in business or a related field, combined with at least five years of experience in sales, marketing, project management, or another commercial environment.

Competencies

• Lead with a strong business and commercial mindset.


• Create clarity, alignment, and momentum across diverse stakeholder groups.


• Drive predictability and transparency through disciplined planning and execution.


• Practice structured, timely, and effective communication.


• Build trust and collaboration across functions and organizational levels.

How to apply

If you thrive in a dynamic environment where commercial impact, stakeholder leadership, and program excellence come together, we would love to hear from you.
To apply, please submit your CV and a short motivation letter via our online application portal no later than November 22nd, 2026.
For further information about the position, please contact Dorthe Krogh Jensen, Vice President, Brand Management, at [email protected] or Steven Schmidt, Head of Global Sales at [email protected]
We expect to conduct first-round interviews during weeks 48-49, with second-round interviews taking place in week 50.
Join us and help turn innovation into market success.

At Demant, we are committed to fostering a diverse, equitable, and inclusive workplace where everyone feels valued and respected. We welcome applications from all qualified candidates regardless of ethnicity, age, gender, personality, disability, or educational background. Diversity is an integral part of our culture, and we particularly encourage women pursuing careers in STEM to apply, supporting United Nations Sustainable Development Goal 5: Gender Equality.
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