Senior Director, Commercial Excellence & Commercial Strategy

Do you thrive at the intersection between commercial strategy, transformation and execution. Do you enjoy setting the direction and then rolling up your sleeves to make it happen? Join 3Shape’s CCO Leadership Team and shape how a global MedTech leader grows. We are looking for someone who isn’t afraid to challenge the status quo and brings a healthy disruptive edge to how things are done.

About 3Shape

3Shape started with a simple idea: to make 3D scanning better. We applied it first to the hearing industry and then to dentistry, and today our scanning and CAD/CAM solutions help dental and hearing professionals treat more people, more effectively. Every second of every day, a 3Shape scanner is in use somewhere in the world. We are 2,200+ colleagues of 45+ nationalities, headquartered in central Copenhagen at Kongens Nytorv.

Our commercial organisation is approximately 1,000 people strong and delivers our products to customers in 29 countries across Europe, the Americas and Asia. Our flagship products include a mixture of hardware and software; TRIOS intraoral scanners, the Dental System CAD software and the 3Shape Unite platform.

Your new role

As Senior Director, Commercial Excellence & Commercial Strategy, you report directly to our SVP of Commercial (CCO) and act as a close sparring partner. You sit on the CCO Leadership Team with the leaders of Global Customer Success, Global Marketing and our three Regional VPs, and you lead a team of Commercial Excellence Managers, transformation agents, project managers and data and reporting specialists.

You own the commercial strategy for Dental Clinics, DSOs (dental service organisations) and Laboratories, and you build Commercial Excellence into a global function that turns strategic choices into growth across markets.

Leading leaders and running Commercial Excellence should come naturally to you. The real stretch in this role is driving a transformation and professionalization of the commercial organization with the aim of lifting topline growth.

You will work side by side with colleagues at our Copenhagen headquarters in Denmark, in an office-based role, and you will regularly travel to spend time with our great people in local sales hubs and meet customers at leading dental events around the world.

What you will do

Commercial strategy & transformation

• Own the three-year commercial strategy and the annual commercial strategy cycle, linked to budget, targets and business plans.

• Turn the strategy into a roadmap with clear owners, milestones and KPIs, and keep execution on track.

• Lead the CCO transformation portfolio and challenge how we get most impact across segments, markets, channels and new offerings.

• Build alignment across global functions, regions and markets, including through our Country Manager forum.

Commercial Excellence

• Define and scale the global Commercial Excellence operating model, from customer potential and territory management to sales plays and tools.

• Turn market, customer and competitor insight into decision-ready recommendations for the CCO Leadership Team.

• Set the CRM standard and the commercial performance framework together with IT, Data Management and Financial Planning & BI.

• Partner with Finance and Portfolio and Product Strategy (PPS) on pricing and discount governance, and enable go-to-market for new offerings.

• Drive launch excellence for new products and offerings, with a repeatable launch playbook, clear market readiness criteria and adoption KPIs that get new solutions into customers’ hands quickly across all markets.

What success looks like

• A three-year commercial strategy with clear priorities agreed in the CCO Leadership Team and linked to budget and targets.

• Commercial transformation delivering tangible impact with revenue growth, efficiency gains and capability uplift in priority markets, with learnings carried into the rest.

• Commercial Excellence established as a recognised discipline, with a strong team and a clear role across Commercial, Portfolio and Product Strategy (PPS) and Finance.

• CRM adopted to standard in all markets, and leadership decisions taken on a shared, current picture of market, customers and competitors.

• A proven launch excellence model in place, with new offerings reaching target adoption faster across markets.

Who you are

You are an experienced senior commercial leader with documented results from comparable roles. You hold a master’s degree in economics, business or similar, and you bring:

• Experience leading leaders and engaging, inspiring and developing people.

• A track record of owning and driving commercial strategy from within the business, rather than as an external advisor, with measurable results to show for it.

• Deep Commercial Excellence experience, including shaping and growing the function in a fast-growing organisation. MedTech experience is a plus.

• Experience leading complex, cross-functional transformations with executive stakeholders.

• Executive presence and the courage to challenge senior leaders and established ways of working.

• International experience from a global matrix organisation.

What 3Shape offers

• Real influence on how a global MedTech leader grows, a premium brand guided by innovation and customer focus.

• A strategic mandate across regions to shape our global commercial approach, with real room to influence and make decisions.

• A seat on the CCO Leadership Team and high visibility with senior leaders across 3Shape.

• A role as the CCO’s personal sparring partner on the commercial path forward.

• Global scale and impact across 29 countries, and the opportunity to lead a strong, international team.

• An attractive healthcare package, daily breakfast and lunch from our own chefs, and plenty of social clubs and activities.

• Modern offices in central Copenhagen, near Kongens Nytorv and Nyhavn.

Application process

• To apply, click "Apply now" and attach your CV including a short motivation in one document.

• Applications are reviewed on a continuous basis, so please apply as soon as possible.

We encourage all relevant applicants to apply. We are committed to celebrating human diversity, and we trust that the best way to reach outstanding business results, is by welcoming diverse people into our community.

About us

3Shape started with a simple idea - to make 3D scanning better. First, we applied it to the hearing industry, then we succeeded in dentistry. Twenty years later, 3Shape has 2,000+ employees globally. With the help of dental professionals and amazing colleagues we’re creating award-winning scanning and CAD/CAM solutions to change dentistry together! Together, we contribute to a better world. Experience the everyday #lifeat3Shape across the globe on LinkedIn.