Senior Product Marketing Manager

Who we are  

Help us shape the future of photography! 

At Capture One we provide photographers with the most powerful tools to capture, edit and collaborate and bring their visions to life. We’re uncompromising about image quality, speed and reliability. Capture One consistently gives photographers the best tethered workflow in the industry, making it intuitive and efficient, unparalleled image quality, true-to-life color processing, and precise editing and flexible collaboration tools letting you work from anywhere and with anyone.  

Can you imagine seeing your software being used for a huge photoshoot fashion cover, famous athletic brands, actors, famous singers photo shootings or even brands that you love and use every day? Our love of imaging translates into empowering our ever-growing community of over 250,000 photographers around the world. 

Yeah, that’s Capture One, that’s who we are. Cool, huh. 

The role 

As we continuously drive for growth and plan to expand our team, we are looking for a highly driven and achievement-orientated Senior Product Marketing Manager to be part of our team. 

At Capture One, Product Marketing sits at the center of the business. While our team is small, we are responsible for bridging the Product, Marketing, and Business Development teams. In this role, you’ll own our Go-To-Market process, craft our positioning, partner with specialized teams to develop high-impact campaigns, keep GTM stakeholders enabled and aligned, and run post-launch measurement.  

You’ll work closely with a number of talented teams including Customer Lifecycle Management, Product Management, Brand & Communications, Product Training, and Business Development, driving action and insight loops across the organization. Expect meaningful autonomy and decision-making, regular field time with customers (client visits, sessions, trade fairs), and becoming a product expert on Capture One.  

The role sits within Marketing and reports to the Head of Product Marketing.

What you will do 

Lead our Go-To-Market plans for software releases and product launches  

• Own the launch briefing process and ensure alignment across teams 

• Define product messaging and positioning 

• Collaborate with Brand & Communications and GTM teams on campaign strategy and content creation 

• Support the planning and development of customer training materials 

• Define launch metrics and partner with the Customer Lifecycle Management team on post-launch analysis 

Manage stakeholders across marketing, product & engineering and business development 

• Drive a feedback loop of marketing insights to other teams 

• Ensure GTM teams are well informed about key product features and value propositions 

• Provide input on the product development roadmap in partnership with Product and Engineering teams 

Drive research with support from our User Experience team 

• Conduct market, industry and customer research to generate insights 

• Perform competitor analysis 

• Travel internationally to meet clients, attend trade shows, and represent Capture One at events 

Become an expert with Capture One and stay up to date on the latest features 

What we are looking for  

• 3+ years of proven experience as a Product Marketing Manager, ideally within the software industry 

• Comfortable at making decisions independently 

• Ability to build strong cross-team relationships 

• Self-driven and self-motivated, with a “doer” mindset 

• Based in Copenhagen 

• Excellent English, both written and verbally
• Creative software/photo industry experience it's a plus, but it's not required

Why you will like it at Capture One  

Our Company Values make Capture One special.  

• Win as one team: Make things happen together. Working together is when the magic really happens.  

• Empower photographers: Letting image makers work less and create more. We want photographers to do more of what they love, whether that’s on or off set. 

• Embrace diversity: Different cultures, languages, and passions thriving under one roof. We are an equal opportunity employer; we welcome diversity and are committed to creating an inclusive environment for all employees.   

• Take ownership: Use your expertise and feel good doing it. Being from Copenhagen, Denmark, we’re all about the Scandinavian mindset. Take initiative. Be autonomous. Feel like you own your craft. And feel satisfied doing it.  

And there is more...  

• Top notch hardware equipment, and the possibility to borrow photography gears 

• Network with industry professionals, join our mentor program, spend time with our photo experts or listen in to our Friday Focus 

• A vibrant and social work culture, full of events to attend and bond with the team 

• Plenty of flexibility to keep your work and life in balance - paid vacation, private health insurance, pension contributions, mental health and physical wellbeing support 

• Commuting options (bike leasing and public transportation discounts) 

• Snacks, coffee, drinks and fruits at the office to help you get going!  

Join us in our exciting journey.