SEO Outreach Specialist

GiG Media is now Gentoo! Inspired by the fastest and most resilient penguin species in nature, we're here to help our clients and players to get more - more reach, more traffic, more fun. With more than 17 years of experience, Gentoo Media is a leading affiliate in the online casino and sportsbook industry through our extensive portfolio of products and services, featuring our flagship websites AskGamblers, Time2Play, CasinoTopsOnline, WSN, Casinomeister, and our SaaS brand-protection tool GiG Comply.

Now, we are looking for a new colleague to join our ambitious, fun, and multicultural Brooklyn-styled office located in the heart of Nørrebro. In the role as SEO Outreach Specialist, you will join forces with the team of Publishing and develop as well as execute successful off-page ideas and link building techniques. This position will be reporting directly to the Head of Outreach.

IMPORTANT: in order to be considered for this opportunity, please submit your updated CV in English.

What you will be doing:

• Define, execute and implement off-page SEO strategies for the casino and sports betting websites attributed to the SEO Outreach Specialist in collaboration with the Head of Outreach.
• Ensure that the link acquisition plan is executed fully and on time with tracking of cost
• Keep an updated record of target pages for link building for each casino and sports betting website via communication with the relevant teams
• Identify toxic links and negative link building campaigns and communicate these to the relevant teams
• Develop and nurture relationships with high-quality link building agencies with the aim of diversifying our sources and optimizing costs
• Assist Head of Outreach in establishing partnerships with third-party media websites in order to publish our content with affiliate links on their domains
• Seek out new PR agencies and establish relationships with them
• Monitor competitor websites in order to discover link opportunities
• Work with the relevant SEO and Content teams to plan and execute viral link acquisition campaigns through the creation of linkable assets
• Attend monthly meetings for (all) relevant units in Publishing 

What we are looking for:

• Experience of working within the online gaming industry is considered an advantage
• Understanding of technology and how it impacts SEO
• Strong analytical skills and attention to details
• Demonstrated passion for high-energy execution and problem solving
• Excellent communication and interpersonal skills
• Keeping up to date with all the latest changes in search engine algorithms and new and experimental methods
• Willingness to constantly experiment and test new techniques
• Openness to and desire for innovation
• Commitment to personal and professional growth and improvement both as a specialist
• Positive attitude and a growth mindset

What we offer:

• Birthday leave - it's your special day, so you can choose how and when to celebrate it!

• Volunteer day - one paid day so you can give back to the community
• 'Me Day' - a full paid day for you to take care of yourself and your mental health.
• Private Health Insurance, with good network and coverage
• Daily lunches ordered at the office (different choices, including vegan option)
• An annual wellbeing benefit
• Gym at the office
• Pension Scheme
• Free parking
• Massage at the office 1/2 times a month
• Office events and parties
• Career progression opportunities - we will support your growth and help you to develop, for real!
• Flexible working hours (within the regular 8h workday)

Get more out of Gentoo Media:

Benefits