Sr. Marketing Analyst - permanent position

We are seeking a Sr. Data Analyst for an exciting position within the Marketing team at a leading global company. If you aspire to be a part of an exceptional and ambitious digital transformation project that focuses on consumers, and if you're looking to join a global company with a profound sense of purpose, then this is the opportunity you've been waiting for.

Role:
Do you like analysing business data? Do you enjoy creating insights and clarity in data that move the business forward, and help set the scene for good and data driven decision making? For the Personalisation Team we are looking for a Marketing Analyst to deliver data insights, build excellent reports and data visualisations for use in the whole Performance Marketing team. We need someone to analyse the personalisation activation, analyse and report the primary marketing KPI’s, build a proper reporting and data visualisation framework, and bring insights from the personalisation dataset to the broader Brand Marketing team.We are looking for a profile with analytical skills and someone who will thrive in productising dashboards and reports with a focus on data quality, keen analysis of KPI’s, and customer insights from the personalisation data and segments.

As Data Analyst, you will:

• Analyse and report on our personalisation activation performance. This includes web-layer performance, intent capture, direct frontend personalisation and lead generation
• Analyse segmentation usage and in collaboration with our segmentation specialist recommend segmentation changes and optimisations
• Manage stakeholders in the broader Brand Marketing team and help facilitate better data usage, alignment on KPI’s and a shared view on customers insights and reporting
• Analyse our personalisation data to generate customer insights for use outside the Performance Marketing team
• Build reports and dashboards for the main KPI’s and performance data in Performance Marketing

Profile:

• 5+ years of experience with data analysis and reporting, preferable in digital marketing
• You have an analytical and structured mind
• You can articulate analyses and data to a broad audience
• You can maintain multiple ongoing tasks and projects and ensure delivery on time and to specifications
• You can maintain a continued quality of reports and dashboards, always ensuring data quality and accuracy
• Work well with stakeholders on multiple levels and nationalities
• Have experience in Power BI
• Are comfortable working with SQL and in BigQuery/Snowflake or similar data lake, big data systems

Location: Remote/North of Copenhagen
Timing: Now
Scope: Permanent fulltime