Staff Product Manager - Community & Loyalty Team

Join Hobbii, a leading online yarn retailer and community that's weaving together crafters worldwide! 🧶✨

We're creating magical experiences that turn yarn-lovers into lifelong Hobsters, and we need a passionate Product Manager to help us craft the perfect post-purchase journey. We’re building more than just a shop – we’re nurturing a warm, inclusive community where every customer feels seen, valued, and inspired to keep creating.

In this role, you’ll have the opportunity to shape the experience for a passionate global community and see the results of your work in real time. You’ll work close to both the data and the people behind it – combining insights with creativity to strengthen customer relationships and loyalty. You’ll be supported by a collaborative team that shares knowledge generously, celebrates each other’s wins, and works together to solve challenges. Your ideas won’t get lost in layers of approval; you’ll own the roadmap and be part of a collaborative culture where commercial thinking and a deep understanding of customers go hand in hand.

The Quest

As Product Manager for our Post-Purchase & Loyalty Team, you'll be the architect of delight after the "buy" button is clicked. From order confirmations to loyalty rewards, you'll ensure every touchpoint strengthens the bond between Hobbii and our crafting community. Your mission: transform one-time buyers into devoted Hobsters who can't wait to share their next creation! 💝

This role covers the full scope of the post-purchase journey – giving you the autonomy to shape both the strategy and the execution, from the very first confirmation email to long-term loyalty engagement. You’ll have the flexibility to test, learn, and adapt, with room to bring your own ideas to life

The Road Ahead

• Own the entire community & loyalty experience strategy - from order tracking to loyalty program optimization across web and apps




• Own the roadmap for our Creators & Designers communities




• Design and execute retention initiatives that increase customer lifetime value




• Work with our MyHobbii membership program to develop compelling loyalty experiences.




• Use data insights to identify friction points and craft smoother customer journeys




• Actively work with the Product Managers to establish and improve our Product habits. Including experimentation, customer interviews and feedback loops. 




• Partner with engineering, design, and marketing to bring delightful experiences to life

Your Mastery

You’ll thrive in this role if you’re driven by seeing the tangible results of your work, enjoy connecting the dots between customer insights and business outcomes, and value working in a setting where collaboration is as important as precision. We welcome applicants of all genders, backgrounds, and life stages – what matters most is your passion for creating meaningful customer experiences

• 5-8+ years of product management experience, preferably in e-commerce or subscription models




• Deep understanding of customer retention, loyalty programs, and post-purchase optimization




• Experience with A/B testing, analytics tools, and data-driven decision making




• Knowledge of email marketing, CRM systems, and customer lifecycle management




• Strong analytical mindset with the ability to translate insights into actionable product strategies




• Excellent communication skills and ability to influence cross-functional teams

Your Fellow Adventurers

You'll join our Product team, working closely with engineers, designers, and marketing specialists. Together, we're building the future of crafting commerce, where every interaction feels personal and every purchase starts a new creative journey.

At Hobbii, you’ll join a team that blends analytical thinking with creative energy – where data informs the decisions, and customer passion drives the ambition.

What Hobbii is offering

● A competitive market salary tailored to your skills and experience

● The flexibility and support to take your career and skills in the direction you

want

● The opportunity to work alongside a talented team with a wealth of

experience building successful direct to consumer products and

propositions

● A flexible blend of office and remote work (our headquarters are in

Nordvest, CPH)

● 6 weeks of well-deserved vacation

● Paid parental leave

● Health insurance

● Catered lunch and some seriously good coffee

● Fantastic company parties and a great Friday bar

● Not to mention a great staff discount on yarn...

Does it sound like you?

Spot on - or almost? We’d love to hear from you whether you have more or less

experience than what we've listed above. Just like Hobbii, our roles grow and can be

flexed to fit.