Customer Marketing Manager

Working at Mercell 

At Mercell, we're on a mission to revolutionize public procurement, making it accessible and effortless for everyone involved. Imagine a world where public buyers and visionary suppliers come together seamlessly to make a great deal easier and shape the future. That's what we're all about.

With a dynamic culture built on continuous growth, trust, and collaboration, Mercell offers an environment where your talents can thrive. You will be part of an international environment with ambitious and dedicated colleagues who are passionate about what they do and supported to be themselves.

Together, let's shape the future and create real value for society, one innovative solution at a time.

Your Mission 

We are seeking a talented and experienced Customer Marketing Manager to join our Group Marketing team.

The Customer Marketing Manager will serve as the primary liaison to our Customer Success team, collaborating closely to execute strategies aimed at enhancing customer engagement, retention, and loyalty. Your core expertise lies in content creation, campaign management and digital marketing. 

If you're driven by the art of crafting compelling narratives, transforming ideas into impactful campaigns, and thrive in a dynamic, creative atmosphere, we're eager to welcome you aboard!

Core Responsibilities

• Develop targeted value messages and campaigns tailored to different
  customer segments.
• Develop and implement customer lifecycle marketing programs to nurture
  customers, onboard new customers, drive repeat purchases, and re-engage
  inactive customers.
• Great ideas don't happen in a vacuum. You'll collaborate closely with cross-
  functional teams, including Marketing, Design, Customer Success and
  Product, to bring our creative vision to life.
• Mapping out customer journeys and developing campaigns and content
  aligned to those journeys, ensuring a seamless execution across channels
• Collaborate with Customer Success to identify opportunities for cross-selling
  and upselling to existing customers.
• Develop marketing campaigns and promotions for new product launches or
  upgrades including webinars, blog posts, infographics, social media, emails
  etc.
• Develop strategies to encourage customers to share their positive
  experiences, testimonials, and user-generated content.
• Use data-driven insights to optimise marketing strategies and campaigns.
• Planning, organising, and executing various types of events and conferences.

Required Qualifications 

• Experience (ideally 3+ years) in Customer Marketing roles or similar, in a tech or SaaS company. 
• Strong understanding of customer segmentation, lifecycle marketing
  principles, and retention strategies.
• Excellent project management skills with the ability to manage multiple
  projects simultaneously.
• Strong communication and interpersonal skills with the ability to collaborate
  effectively across teams.
• Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences.
• Fluent in English language, preferably native in one of the Nordic languages.

Preferred Qualifications 

• Bachelor's degree in Marketing, Business Administration, or related field
  (Master's degree preferred).
• Proficiency in data analysis and interpretation using tools such as Google Analytics and marketing automation platforms.

Start date: As soon as possible
Duration: Full time
Workplace type: Hybrid remote
Location: May be based in the following locations where Mercell has a legal entity such as Sweden, Norway, Netherlands, Denmark and Finland.
Application Deadline: 24.05.2024. However, do not wait to submit your application - we will read applications and talk to potential candidates as we receive them

What we offer

As a fast growing technology company, we are committed to taking care of our employees through initiatives such as hybrid work to support work-life balance, health and insurance plans (may differ per country/office), pension plans, paid parental leave, social happenings and competitive salary packages. Please see to get more insights on what to expect of perks, benefits and culture when joining Mercell.

Has this sparked your interest?

Then we can't wait to have you join our mission and looking forward to receiving your application!

If you have questions for this position, we are happy to chat with you. Please reach out to Linda Tedsen, Head of Group Marketing Programs & Content, 

We may carry out background checks on applicants to verify information that appears on CVs and other documentation. This background check is carried out by an external party and is not carried out without the consent of the applicant. Current applicants will receive further information about this.