Growth Marketing Associate

insightsoftware is a leading provider of reporting, analytics, and performance management solutions. Over 30,000 organizations worldwide rely on us to support business needs in the areas of accounting, finance, operations, supply chain, tax, budgeting, planning, HR, and disclosure management. We enable the Office of the CFO to connect to and make sense of their data in real time so they can proactively drive greater financial intelligence across their organization. Our best-in-class solutions provide customers with increased productivity, visibility, accuracy, and compliance. Learn more at insightsoftware.com .

Job Description

Our Growth Marketing Associate is responsible for driving detailed tactical execution and project management of insightsoftware’s demand generation and customer marketing programs. In this cross-functional role, you’ll collaborate with enablement, product, sales, and functional areas to influence our marketing efforts and apply best practices for net new sales and customer growth.

• Own detailed tactical execution and project management of our demand generation and customer marketing programs for assigned products
• Assist with the development of marketing plans, including researching topics, writing content, executing campaigns, and liaising with marketing operations, design, and digital marketing when needed - ensuring all activities (webinars, emails, nurture streams, etc.) are completed on time and meet expectations.
• Work with marketing operations to monitor campaign performance and report on key metrics, including MQLs, pipeline and bookings to identify areas of improvement continuously. 
• Support and work closely with the sales team to ensure marketing-sales alignment, top of funnel campaign awareness & pipeline uplift. 
• Contribute to the daily conversation of how to best execute and measure multi-channel marketing campaigns across search, display, social media, video, email, and other channels
• Perform daily administrative tasks to ensure the marketing department runs smoothly. 

Qualifications

• Bachelor’s degree, preferably in Marketing or Business
• Marketing or project management experience, preferably in B2B software or SaaS environment
• Excellent writing, editing, presentation, and communication skills 
• Ability to review marketing analysis to uncover underlying drivers, assess potential impact, and design metrics
• Strong project management skills and ability to lead multiple projects in their entirety
• Ability to exhibit strong interpersonal skills and build relationships across the business, at all-levels, and with agencies, customers and professionals outside the business 
• Proficient in utilizing modern sales and marketing tools and systems (i.e. Salesforce, SalesLoft, Wrike, Airtable, PowerBI, etc.) 
• Marketing automation experience a significant plus – ideally Pardot  
• Experience working with global teams across the US, Europe and APAC, a plus 

Additional Information

All your information will be kept confidential according to EEO guidelines.

** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located . **

Background checks are required for employment with insightsoftware, where permitted by country, state/province.

At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.