Area Sales Manager

We are recruiting for our customer

Area Sales Manager

We are looking for a driven and dedicated Area Sales Manager to join the Regional Sales team at ABB Oy, Distribution Solutions in Vaasa, Finland.

You will drive the sales performance for the full portfolio of Digital Substation Products in Electrification Business Distribution Solutions, participate strategy discussions, assigning goals and negotiating sales budgets and marketing plans.

You will be responsible for defining and executing the sales strategies to capture market share and ensure profitable and sustainable growth, working closely with local ABB sales units as well as end customers and different sales channels.

In this role, you will direct and coach local teams and interact directly with external customers and channels in Asia and European region to meet the target and exceed customer expectations.

Benefits we offer at the moment include e.g. an annual performance bonus, a flexible working model, subsidized lunch, development & training, employee share ownership program, benefits for families with children, sports, massage and cultural benefits and many hobby clubs.

This position reports to

Regional Sales team Manager

Your responsibilities

Customer Relationship Management (CRM)

Frame agreements / project pipeline management

Approvals and homologations management

Product launch planning & execution for own customers

Marketing and promotion activities

Market intelligence management

Customer visits for business discussions, frequent travelling is required

Growth oriented sales and marketing activities for Channel Customers and End users

Creating and executing market specific strategy

Your background

You are driven and able to work independently

You have an active, energetic, and open approach

You are able to manage large networks of business stakeholders

You have B2B sales experience and experience in business development

Good communication and presentation skills and ability to learn

Fluency in English, other European or Asian language skills would be a strong advantage

Ideally, you have ABB Protection and Control product knowledge and experience in Power business

International business background is seen as a benefit

Degree in Electrical Engineering or equivalent would be an advantage

More about ABB

ABB's Distribution Solutions Division provides utility, industrial and commercial customers with safe, smart and sustainable technologies for the distribution of electricity.

With ABB AbilityTM enabled digital solutions at its core, our extensive portfolio includes distribution automation products, switching, limiting, measuring and sensing devices, switchgear, modular substation packages, and related services.

In Finland, ABB has about 5000 employees, making it one of the biggest industrial employers in the country.

ABB Finland serves its customers in over 20 locations and has production sites in Helsinki, Vaasa, Porvoo and Hamina.

As a global company, we’re also able to offer international job opportunities.

Are you interested? Please send your application by May 31, 2024.

For inquiries related to the position, you can contact Juha Mäkelä by phone at or by email at

CoE-Group is an expanding Finnish engineering and consulting company. We specialize in providing expert services tailored to the needs of green energy and various industrial sectors. Our clientele comprises companies operating in the energy, solar, wind, and hydropower sectors, as well as in electrical distribution and process industries. We epitomize Finnish technological excellence and prioritize the well-being and professional growth of our workforce. Established in 2012 and headquartered in Vaasa, our company has personnel stationed across Finland, including Vaasa, Seinäjoki, Tampere, Helsinki, and Östersund, Sweden. As part of the CoE Group, we include subsidiaries such as Anteplan Oy and Co-Engineering Nordic AB. With an annual turnover of 12 million euros, we boast a team of approximately 140 employees