Head of Marketing

As the Head of Marketing, your main responsibility will be managing the Treyd brand and overseeing all demand generation efforts. The ideal candidate should possess a strong passion for marketing, brand building, and a creative mindset. The customer base includes +700 retailers, distributors, and e-commerce companies from various industries in Sweden, Norway, Finland, Denmark, Ireland, and the UK.

The primary customers, e-commerce companies, hold a special place in our hearts due to their exceptional marketing skills. Their expertise extends beyond generating brand awareness; they are virtually masters in this field. If campaigns like Chimi's collaboration with Elsa Hosk or Boxbollen's star-studded campaigns featuring A-list US celebrities have caught your eye, then you're speaking our language.

Responsibilities

• Establish the marketing strategy, plan and priorities for all markets, both tactically and long-term, to support current sales and revenue targets for existing and new customers.
• Enhance and optimise customer acquisition from inbound sources, working closely with the sales team to improve outbound efforts.
• Manage Treyd’s key marketing channels:
• Website
• Owned social media
• Paid media, primarily Linkedin, Meta, and Google Ads
• Events
• PR
• Partnerships, including co-marketing campaigns
• Lead the development of our brand strategy and tone of voice.
• Continue developing our content concept Treyd Secrets including our own podcast under the same name.
• Create a demand generation strategy to increase awareness and demand for Treyd across all marketing channels.
• Conduct customer research, create Ideal Customer Persona (ICP) definitions, and segment the market in accordance with commercial goals and buyer personas.
• Devise a content marketing strategy and oversee SEO (Search Engine Optimization)
• Handle relationships with relevant agencies (currently a design agency and performance marketing freelancers).
• Oversee our go-to-market strategy for new market expansion.
• Responsible for budgeting, ensuring that budget priorities align with business goals.

Must-haves:

• Passionate with a can-do attitude, willing to go the extra mile to deliver results for your team and Treyd as a whole.
• Thrives in a scale-up environment where personal ownership, initiative, and a flexible mindset are key.
• Collaborative mindset with experience in working with Sales and Customer Success teams.
• Creative mind with a flair for writing and strong ability to think outside the box.

Nice to have:

• Experience as a B2B marketeer from either fintech or SaaS.
• Experience working with marketing for e-commerce brands.
• Moderate understanding of basic financial metrics.

Treyd is rapidly scaling and we’re all about supporting others on their growth journeys. Treyd is a fast-growing B2B fintech pioneer that helps consumer goods companies supercharge their growth with our pivotal offering: a buy-now-pay-later solution that removes the pain of paying suppliers upfront. And it’s not just about the dough – they enable a shift to more sustainable freight options with less CO2 emissions.