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* Develop and implement comprehensive marketing strategies and campaigns tailored to the Latin American market to promote our products, drive brand awareness, and generate leads.
* Conduct market research and competitor analysis to identify trends, opportunities, and challenges in the Latin American gaming industry and develop actionable insights to inform marketing strategies.
* Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure alignment of marketing initiatives with business objectives and customer needs in Latin America.
* Manage all aspects of the marketing mix in the region, including advertising, digital marketing, social media, email marketing, content marketing, and events, to maximize reach and impact.
* Create compelling marketing collateral, including localized website content, sales materials, presentations, and promotional materials, to effectively communicate our value proposition and drive customer engagement in Latin America.
* Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives in Latin America and optimize strategies for maximum impact and ROI.
* Build and maintain strong relationships with media outlets, industry influencers, strategic partners, and other stakeholders in Latin America to enhance brand visibility and generate positive publicity.
* Stay abreast of industry trends, emerging technologies, and best practices in marketing in Latin America and identify opportunities to innovate and differentiate our marketing efforts in the region.
* Proven experience as a marketing manager or similar role, with a track record of success in developing and executing marketing strategies in Latin America that drive business growth.
* Strong understanding of the Latin American gaming market, cultural nuances, consumer behaviors, and regulatory landscape.
* Excellent analytical skills and data-driven mindset, with the ability to interpret marketing metrics and insights to inform decision-making and strategy development.
Exceptional communication, presentation, and interpersonal skills, with fluency in Spanish and/or Portuguese. Creative thinking and problem-solving abilities, with a passion for innovation and continuous improvement.* Proficiency in marketing automation tools, CRM systems, analytics platforms, and other marketing software and technologies.
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