Sales Market Development Specialist

Description

General Information:

Generate, nurture and achieve region’s marketing qualified lead goals to transition to sales; build pipeline of quality leads and opportunities within Grid Automation Business Unit, aiming to achieve the qualitative and quantitative goals for products, systems and/or services profitably, exceeding sales targets and ensuring customer satisfaction.

Your Responsibilities:

• Generate, nurture and achieve region’s marketing qualified lead goals to transition to sales; build pipeline of quality leads and opportunities

• Collaborate and build relationships with sales representatives and sales leadership to move leads through the pipeline to meet/exceed top-line goals

• Conduct research on targeted accounts and new contacts to prospect through 3rd party data tools and solutions

• Build deep knowledge of GA’s solution portfolio to enable effective and efficient regional lead generation

• Align with stakeholders to create marketing programs supported by outbound outreach

• Update Salesforce regularly to track status of lead qualification and to drive accurate reporting; maintain accuracy and integrity of information in database

Requirements for the role:

• Personable, outgoing and able to initiate conversations and communications in an engaging manner with a tenacious hunger to drive new leads and achieve goals

• Working knowledge of CRM and marketing automation solutions; Salesforce and Eloqua a plus

• Solid organization and time management skills along with top notch listening and communications skills, both written and verbal; compelling presentation skills

• Demonstrated ability to:

  • Prospect via warm and cold call interactions by phone, email, tradeshows and events to nurture and qualify leads

  • Self-generate leads; identify and research targeted accounts and personas through 3rd party tools and data solutions

  • Establish rapport with multiple levels of decision makers and influencers

  • Understand technical concepts, complex solution portfolios, and competitive landscapes

  • Align marketing funnel strategies and manage sales cycles

  • Represent Hitachi Energy at tradeshows and events;

  • Multi-task with keen attention to detail in a fast paced, changing environment

Your background:

• Bachelor’s degree in sales, marketing or communications

• Two-years of experience in outbound demand generation, business development or sales prospecting supporting outside sales teams with proven track record of generating results

• Power grids, utilities, renewables, transportation, mining, or asset intensive industry experience

• English and Spanish is mandatory