Growth Marketer/ Analyst

Founded in 2015, Ketosource Limited has grown to become the #1 European nutraceutical and health optimisation company in the Ketogenic & Fasting space. 

Our success has been founded on raising the standard in three areas:

• Scientific Foundation: Our team comprises scientists and we undertake research to back our solutions with evidence and data.
• Quality Standards: We’re raising the standard of nutrition products to pharma-like standards. Through formulation to production we work to the highest active ingredient purity and lowest contaminant levels. 
• Lifestyle Integration:  Health is a human challenge. We acknowledge this and work with people to understand their obstacles and integrate solutions that work with their lifestyle for the long term.

Our solutions combine the following:

• Health products: We develop and distribute a range of premium keto and fasting nutrition products. 
• Digital services: We leverage technology to best support our customers’ journey to results. These include online courses, knowledge databases (video, text), AI and algorithms, and coaching services.
• Strategic partner solutions:  We work closely with other unique companies with the best solutions that complement our own.

We are a small team focused on making a meaningful impact on the health of humanity. Our mission is to build health solutions that help humanity live longer and better quality lives. We are driven by ambitious goals, fast execution, and a strong sense of urgency. Join us if you want to shape the next generation of health optimisation companies.

The Role

This is what we’ll expect you to work on. Your primary ownership areas will be:

• Increasing the size of the customer base
• Improving the lifetime duration of our customer relationships
• Improving customer results via education and empowerment

Pre and Post Purchase Funnel Optimisation

• Product Page Optimisation
• Optimising product pages to reflect our brand and unique value add consistently and the stand out features of our products to attract ideal-fit customers
• Refining the design of workflows to improve reviews quality and number
• Conversion Optimization
• Ideating, designing and implementing new content and page split tests
• Analytics and decision making to improve conversion rates over time

Traffic Acquisition

• Ranking Optimisation
• Use data-driven research and workflows to constantly work on and improve the rankings of products
• Ads Optimisation
• Refining and executing on optimisation workflows to consistently improve KPIs on TACOS and ranking objectives
• Creation and split testing of new ad content

Email Workflows

• Design and refine email workflows across the entire lifecycle of customers
• Refine the organisation system for email workflows and maintain over time
• Write and publish emails according to specific style guidelines in line with brand and persona
• Split test of emails and email workflows to improve key email metrics

Content Planning & Storyboarding

• For the use in email, landing page and social media design specific content pieces to achieve target outcomes
• Create storyboards and outlines for content (video, text) to provide to content creators

Pricing Analysis & Reporting

• Follow pricing workflows to update pricing analytics on monthly basis
• Isolate any pricing issues and highlight in reports to CEO

Monthly Growth Marketing Reporting

• Report on and explain the drivers of KPI changes each month
• Create, refine and present action plans to course correct or improve on gains to achieve KPI outcomes over time

Ad Hoc Project and Sprint Activity

• Beyond these activities there will be adhoc project involvement based on your strengths.

Ideal Profile

Your Background

Education

• Bachelor’s degree or higher in a STEM field (e.g., Computer Science, Engineering, Mathematics, Physics, Chemistry, Biology) from an accredited institution.

Work Experience

• You should have experience with growth marketing activities that grew the size and loyalty of a customer base

For this role we are looking for exceptional strengths in:

Written Communication

• This includes emails, and general writing for content.
• Formatting and visuals - you should also have any eye for presentation to be able to check and ensure the quality of visual content.

Language Abilities

• First: Your English must be flawless as this will be the main working language.
• Second: Other advantageous languages include German, Spanish, Italian, and French.

Standards and Attention to Detail

• You should have exceptionally high standards for your work and that of others and the attention to detail to be able to spot areas to improve.
• Ability to assess standards: When given a set of criteria you should be able to clearly assess standards based on these criteria.

Tech

• You should be very comfortable with tech - we are a company that leverages the best tech/ and latest systems - so understanding and using these is part of virtually all your activity.
• Specifically you should understand and be very comfortable with:

1. Notion (Kanban Boards, Tables, Pages)
2. Google Workspace (Gmail, Google Calendar, Google Sheets)
3. ChatGPT (AI prompts and use)

• Marketing Tools

1. You should be comfortable with SAAS focused on marketing activities such as:
2. Email Campaign Management Tools
3. Marketing Analytics and Intelligence
4. Marketing Workflow

• Systems Use
• At Ketosource we build, refine and use systems consistently to allow us to perform at a very high level and constantly improve.
• You should have an aptitude for leveraging and add to existing internal systems, procedures, knowledge and workflows

Research

• You should be a smart researcher who knows how to find things quickly and understands information quality. If you always just rely on ‘googling’ this is not sufficient. We’re looking for someone who knows how to research effectively.

Self-Organization

• You should have excellent proactive self-organisation and know how to manage and prioritise a task list
• This translates to never missing or dropping tasks, meeting deadlines or communicating early when deadlines may need to change.

Self-Learner & Resourcefulness

• You are a keen and enthusiastic and self-driven learner. You are constantly learning, love the journey and progress you make from this.
• You are a self-starter and proactive and able to take initiative to overcome obstacles you come across in your tasks.

What's on Offer?

• DESIGNED FOR MEANINGFUL IMPACT ON PEOPLE’S HEALTH: We hold ourselves accountable to results and are innovating on health optimisation solutions.
• PERSONAL GROWTH FOCUSED ENVIRONMENT: In today's world if you're not growing, you're falling behind. We put both personal and professional growth as a top priority.
• MEANINGFUL RELATIONSHIPS: From team mates, to clients to our partners we were founded with the idea that meaningful relationships are scarcer today than they should be.
• LIFESTYLE FLEXIBILITY: Location and time flexibility to make the most of how you work, and take care of your personal life and goals.