Head of Marketing

At QOCO, we're reshaping the aviation industry with innovative SaaS solutions that drive efficiency, safety, and transparency. As Head of Marketing, your primary mission is to build and lead a dynamic, data-driven marketing function that directly drives growth through our proven land-and-expand strategy. You will design and execute targeted Account-Based Marketing (ABM) initiatives aimed at cultivating and strengthening relationships with the world’s leading aviation brands, significantly expanding our influence within key accounts. Additionally, you'll elevate our digital presence to ensure that QOCO remains the preferred partner and top-of-mind choice for both current and potential global customers

You are a strategic and hands-on marketing leader with a passion for making a measurable impact. You thrive in complex B2B environments, where understanding customer needs and crafting targeted campaigns is key. You’re energized by the opportunity to build and scale a modern marketing function—one that’s data-driven, aligned with sales, and always experimenting with new tools and channels.

You understand how to engage senior decision-makers in niche markets through Account-Based Marketing and compelling thought leadership. You enjoy digging into the numbers, optimizing performance, and staying ahead of the curve with AI-driven marketing innovations.
Collaboration is in your DNA: you believe that the best marketing happens when it’s closely connected with sales, product, and the overall business strategy. You're curious, pragmatic, and eager to roll up your sleeves to make things happen.

YOUR ROLE

• Account-Based Marketing Leadership: Develop and own an ABM approach focused on 20-30 strategic target accounts, closely aligned with our sales pipeline and commercial strategy.
• Data-Driven Execution: Leverage analytics, the latest AI tools, and HubSpot to build efficient, scalable marketing programs.
• SEO and Digital Optimization: Drive continuous SEO improvement and explore innovative ways to optimize QOCO’s discoverability in search engines and emerging Large Language Model (LLM)-powered platforms.
• Collaborative Commercial Partner: Work hand-in-hand with Sales and Product teams to align messaging, campaigns, and market positioning.
• Content and Thought Leadership: Shape QOCO’s voice and messaging to position us as a thought leader in the aviation tech space.
• Metrics-Driven Growth: Define KPIs and measure marketing impact across the entire funnel, from awareness to conversion.

What you bring:

• Proven experience in B2B industrial marketing or other complex B2B sectors.
• Deep understanding of Account-Based Marketing and pipeline-driven marketing strategy.
• Hands-on expertise with HubSpot.
• Strong SEO knowledge and practical experience.
• Curiosity and openness to explore AI tools and modern martech.
• Strategic mindset with a bias for execution.

QOCO Systems is a fast-growing Finnish scale-up on a mission to help airlines and MROs (Maintenance, Repair, and Overhaul providers) digitize their operations. Our SaaS products seamlessly integrate with aircraft maintenance and operational data, enabling aviation companies worldwide to operate more efficiently and safely.

Our team has more than doubled in size since 2021 - from 25 to over 60 talented professionals - and we continue to scale globally. We foster a collaborative, human-centric, and forward-thinking culture where your ideas and contributions truly make an impact.
Join us at this exciting stage of growth and help shape the future of aviation tech!