Channel Marketing Manager H/F

We - Cafeyn Group With 15 years of existence, Cafeyn Group is a multi-brand company composed of Cafeyn, Blendle, MiLibris and KidJo and based in France, Netherlands, UK, Canada and Morocco. With almost 140 employees, we propose a media experience through different products. We want to achieve strong business performance across the Cafeyn Group through organic growth, diversified revenue streams and sustainable profitability. New opportunities are continuously sought by investment both within and outside of the business. We deliver high-value, high-focus and forward-thinking, premium infotainment (information & entertainment content) services to our partners and customers, with personalised and relevant information to entertain and educate our audience, broadening their perspective and making them more knowledgeable. Overview Cafeyn is a leading digital kiosk player, providing access to a wide range of digital publications worldwide. As a Channel Marketing Manager at Cafeyn, you will BE responsible for developing and executing marketing strategies to drive growth through our different distribution channels. This role involves collaborating closely with internal teams and external partners to optimize channel performance and enhance brand visibility. Responsibilities :
Develop and implement channel marketing strategies to increase user acquisition and engagement across various distribution channels.
Collaborate with sales teams to identify key channel partners and establish strong relationships to drive revenue growth.
Create marketing collateral, including promotional materials, presentations, and sales tools, tailored to different channel partners and target audiences.
Monitor and analyze channel performance metrics to identify trends, opportunities, and areas for improvement.
Coordinate cross-functional efforts with product, content, and marketing teams to ensure alignment of channel marketing initiatives with overall company objectives.
Provide regular reports and updates to management on channel marketing performance, highlighting successes, challenges, and recommendations for optimization. Qualifications :
Master's degree in Marketing, Business Administration, or related field
Proven experience in channel marketing, preferably in the digital media or publishing industry.
Strong understanding of distribution channels, including partnerships and resellers.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders.
Analytical mindset with proficiency in data analysis tools and metrics tracking.
Strategic thinker with the ability to develop and execute innovative marketing initiatives.
Results-driven and proactive approach to problem-solving.
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Familiarity with CRM systems, marketing automation platforms, and content Our Perks and what's Included ClassPass subscription, for any sports addict or a wellness moment
Flexible remote-work policy : 2 days at the offices / 3 remotes per week, you can still come more if you want to. Work from any of our office 4 weeks/year VIP access to Cafeyn app Health Insurance (60% paid by Cafeyn in France) Lunch voucher (60% of 8e paid by Cafeyn in France) CSE in France Our internal Tools Slack for internal communication Confluence for shared information and documents Google meets for virtual meetings (all meetings are recorded and archived) And many others Our Rituals Congrats slack channel where we celebrate appreciation, win, and anniversary All-hands meetings where we share business updates, and strategy in total transparency We promote monthly events, where we join seminars, team building/off-site, sportive & team events
We believe that equality and diversity make us a better company and community.You don't have to match all the requirements, if you feel this offer could BE a great opportunity for you, reach out anyways ! We hire based on talent and we promote inclusivity inside Cafeyn and strongly believe that our culture is strongest when IT is the most diverse.