Marketing Analyst (N/F/H)

As part of the Marketing department, and reporting to the Marketing Operations team, you will be responsible for assisting the other teams in the department with their analysis needs. As a marketing analyst, you will be responsible for measuring marketing actions and helping to improve their effectiveness.

Tasks :

- Project management of marketing analysis requirements for all the management teams, as well as for requests at group level (Adevinta) concerning France.

- Generating insights from data mining, which will be used to feed the articles and reports of our Press team.

- Visually formatting and explaining these analyses to the teams in demand, in order to empower them to take action.

- Identify and understand user trends, and derive business opportunities from them

- Analysing the impact and effectiveness of marketing campaigns

- Monitor our main KPIs and also set up visualisations using tables to track them.
- Take charge of the various reports for management within the scope of the activity.

Profile:

- Ability to analyse and summarise, rigour, autonomy and ability to stand back

- Team spirit and ability to adapt
- Understanding of digital marketing and its challenges

- Knowledge of Google Analytics 4

- Knowledge of Piano Analytics

- Experience with a visualisation tool such as Power BI or Tableau

- Knowledge of SQL and database queries is a plus

- Good level of English required