Global Brand & Marketing Manager H/F

Reporting to the CMO Europe, your main mission is to assist her in defining the global brand strategy and overseeing its implementation across a portfolio of brands. The major challenge is to build and strengthen the brands across Europe and lead their deployment in the US, maximizing their impact on business development. If you are familiar with the following missions :
- Great understanding of consumers and business challenges, knowing how to translate them into operational recommendations :
- Understand, analyze and synthesize consumer insights and data : from quanti/quali studies to performance indicators (acquisition, products & analytics, etc.).
- Know how to strike the right balance between "brand" vision and "performance" : understand the challenges of offline and online acquisition.
- Acquire a good knowledge of the different European and US markets in terms of competition, communications, products, etc., so as to BE able to constructively challenge recommendations.
- Brand Management :
- Reflection on the positioning of the brand portfolio and their respective territories of communication.
- Update brand book + work on messaging in collaboration with the Global Communication Manager.
- Collaborate with Product teams (Design, CRM, UX) on consistency vs. brand positioning.
- Development of European communication strategies :
- Develop briefs for the annual communications campaign after gathering insights from business lines.
- Supply advertising material for Europe and the US and oversee local adaptations for all touchpoints (TV, radio, online video, OOH, press, digital, SoMe, PR, CRM, landing pages etc.).
- Monitor and continuously improve the effectiveness and profitability of campaigns in collaboration with the Business teams.
- Contribute to the development of the Content strategy in Europe and supervise its implementation in collaboration with the Content, Design & Brand Studio Manager.
- Manage the advertising agency : challenge IT while working collaboratively.
- International coordination and management
- Lead on several brands in the international portfolio (US mainly).
- Directly manage a Digital Brand Manager
- Ensure consistency of communication at different consumer touchpoints (message, visuals, copywriting) in close collaboration with team members.
- Monitor and manage marketing budgets dedicated to the creation of advertising media
- Coordinate rights monitoring
Qualifications- Business-oriented with a strategic vision, you're passionate about brand positioning and creative.
- A good listener, with influential leadership and excellent cross-functional management skills at an international level, you create bonds of trust and transparency with both internal and external contacts.
- Education/qualifications : Bac +5 from a business school or university.
- Experience : +8 years working in a similar position in B to C with strong brands, in an international group. Knowledge of the US market is a strong asset.
- Business/technical skills : analytical & synthetic mind, marketing strategy, brand positioning, creative sensitivity, advertising (production and adaptation), excellent project management skills, international coordination.
- Soft skills : good interpersonal and communication skills, adaptability to different people, leadership, team spirit. Ability to assert oneself while listening.
- Proactive in giving recommendations.
- Additional information : multicultural, matrix and complex environment, fluent English required. What we offer : Operate in an international and multicultural environment A gorgeous working environment in the heart of Paris, spacious and modern office, rooftop, close to transport and amenities Many quality moments of sharing : office activities, summer party, team buildings Competitive package in line with the market Enjoy work-life balance Edenred lunch vouchers Classpass gym discounts Premium healthcare coverage with WTW Use our products free of charge Hiring Process : A first Zoom conversation with Guillaume (30/45 min) A meeting with Céline, Chief Marketing Officer (60min onsite) An interview with a member of the marketing team (To BE defined) A final interview with Mickael (Senior Director, People) On your initial days, the HR Team and your team will make sure you start under excellent conditions. Practical information : Contract start : As soon as you are ready ! Location : 53 Rue de Châteaudun, Paris 75009 Work From Home Policy : Hybrid, between 2 and 3 days at the office per week required Contract : CDI / Full Time Meetic is an employer that respects equal opportunities and diversity.