Senior Digital Marketer

About the company

About Generation Success:

Generation Success is on a mission to create a world where your career is not determined by your birth.

Our company ethos is Ubuntu, which means "I am who I am, because of who we all are". Meaning that we work collaboratively, we learn, we make mistakes and we win together on our journey to achieve our organisational mission. Our team is spread out across the UK, Europe, Asia and Africa. Everyone is treated equally and is expected to own their role and add value where possible.

Generation Success is a catalyst for success, embodying a mission and vision dedicated to empowering young people to achieve their full potential. As an inspiring community, we promote social mobility by breaking down barriers and empowering individuals to pursue their dream careers, irrespective of background. Our commitment is rooted in eliminating obstacles between diverse young people and growing businesses, fostering connections and creating equal access for a more equitable world.

About the role

Job Description:

We are seeking a highly creative and skilled Senior Digital Marketer to join our team. As a key member of our marketing and communications department, you will be responsible for brand management & producing compelling and engaging content across various platforms to promote our mission and initiatives.

Note: Only full-time applicants will be accepted as the role is not applicable for freelancers & third-party agents

Working hours: 9am - 5pm UK time [Weekdays only]

Key Responsibilities

1. Content Creation and Writing :

• Write high-quality, engaging content for various platforms including blogs, social media, websites, emails, and newsletters.
• Develop compelling and creative copy that aligns with the brand's voice and tone.

Social Media Management:

• Create, schedule, and publish social media posts across multiple platforms.
• Develop social media strategies to increase engagement and followers.
• Monitor social media trends and respond to audience interactions.

Email Marketing :

• Write and design email campaigns that engage and convert recipients.
• Manage email lists and segment audiences for targeted campaigns.
• Analyze email campaign performance and optimize for better results.

Marketing Communications :

• Write press releases, media kits, and other PR materials.
• Develop and maintain relationships with media contacts and influencers.
• Coordinate with the marketing team to align PR efforts with marketing campaigns.
• Create and manage online events, webinars, and live sessions to connect with the audience.

2.  Branding Strategy :

• Collaborate with the marketing team to develop and implement a comprehensive content strategy.
• Generate innovative ideas for content that will captivate and engage the target audience.
• Stay updated with the latest digital marketing trends and techniques.

3. SEO and Analytics :

• Implement SEO best practices to improve content visibility and search rankings.
• Monitor content performance using analytics tools and adjust strategies accordingly.
• Use data-driven insights to refine and enhance content effectiveness.

4. Collaboration and Communication :

• Work closely with graphic designers to produce cohesive and compelling content.
• Coordinate with various departments to ensure content aligns with overall business objectives and campaigns.
• Communicate effectively with stakeholders to gather feedback and improve content quality.

5. Project Management :

• Manage multiple content projects simultaneously, ensuring deadlines are met.
• Prioritize tasks and allocate resources efficiently to maximize productivity.
• Track project progress and report on key milestones and outcomes.

The above job description reflects the position at the time of writing; it is not intended to be a task list but indicates the general level of work involved. It is expected that duties will be reviewed and revised as required

About you

Desirable Qualifications and Skills 

• Prior experience in content creation, digital marketing, or related fields is preferred.
• Knowledge in Zoho as the main platform is preferred.
• Exceptional Writing Skills : Ability to write clear, concise, and engaging content across various formats and platforms.
• Creativity and Innovation : Strong creative thinking and problem-solving skills to develop original and captivating content ideas.
• Graphic Design Skills : Proficiency in graphic design tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create visually appealing content.
• Social Media Savvy : In-depth knowledge of social media platforms and trends, with the ability to create and manage engaging social media content.
• SEO Knowledge : Understanding of SEO principles and best practices to optimize content for search engines and increase visibility.
• Marketing Skills : Familiarity with marketing concepts and strategies to effectively promote content and drive audience engagement.
• Communication Skills : Strong verbal and written communication skills to effectively convey ideas and collaborate with team members.
• Analytical Skills : Ability to analyze data and metrics to measure content performance and make data-driven decisions.
• Project Management Skills : Organizational skills and attention to detail to manage multiple projects and deadlines effectively.

What's in it for you?

Benefits:

• 28 days paid annual leave
• Mental Health & Wellbeing Program, including:
  • Unique personal and professional development opportunities that will set you apart from your peers including:
  • Career Coaching Programme
  • External one to one mentors who work within your role and area of interest
  • World-class training from the best in the business
• A supportive, inclusive culture underpinned by our values and Ubuntu philosophy (meaning ‘I am because we are’)
• Access to all Generation Success events, led by senior leaders and industry professionals

*A possible pay rise after the probation period considering a performance review and goals/targets achieved

How to apply?

Send your CV along with a cover letter with the answers on the following questions:

• What made you interested to apply and work with the organisation
• What essential skills do you possess that you think can add value to the work/role
• What makes you unique and qualified for this role