Senior Product Marketing Manager H/F

Pennylane is one of the fastest growing Fintechs in France (and soon to BE in Europe !) In 4 years of existence, we've managed to :
Make ourselves known as a groundbreaking accounting and financial software for small businesses and their accountants
Raise a total of more than €100 millions, including from Sequoia, the famous fund from the Silicon Valley who invested early in companies like Google, Facebook, Airbnb, Stripe, Paypal and much more
Grow from 7 cofounders to 370 happy Pennylaners : we're now recognized as one of the greatest places to work in France (but also remotely), with great ratings on Glassdoor and an e-NPS of 90.
Build an international environment with more than 30 nationalities, and a strong remote-friendly culture, where 30% of employees are working all over Europe
Earn the trust of thousands of customers and accounting firms and obtain outstanding ratings WHY this position is of utmost importance to reach our mission ?
We are looking for an additional Product Marketing Manager for our "SME" Track. You will contribute in defining the role and strategy for a new scope : the "Large SMEs" segment. You will work on our sales-led go-to-market, and work in close partnership with both our product and business teams (sales, account management, indirect sales), with the goal to help grow our market share on this strategic new vertical. Your scope will include a couple of key responsibilities, including
- Launching features dedicated to larger companies and making sure they're adopted
- Crafting our messaging, positioning for the "Large SME" segment
- Defining the GO to Market strategy & execution for product releases
- Orchestrating several features releases into limited product launches
- Owning the feedback loop between the Product and Business teams
- A/B Testing adoption canals
- Becoming the main point of contact for Sales to Product & Product to Sales in a Large SME context WHAT you can expect from your life at Pennylane ? Within one month
- You'll learn everything about our company, our teams, and our vision
- You'll familiarize yourself with the product and the accounting industry (you will have access to a lot of documentation and trainings organized by your peers)
- You'll get a very deep knowledge of our Product organization, methods, and culture Within 3 months
- You'll have significant impact on the launch of at least two new features.
- You'll BE able to "shape the way we work", by identifying gaps in current go-to-market strategies, process improvement opportunities, and being driven by an "ROI-approach"
- You'll start leveraging users and market insights to influence the Product roadmap and prioritization
- You'll foster evangelization of the Product Marketing function all across the organization Within 6 months
- You'll have built solid and fluid processes enabling optimal feature launches and maximizing value of user research
- You'll BE the go-to person to efficiently support and enable the Sales, Growth & CS teams on your scope
- You'll leverage an extensive market understanding to build the right pricing strategy
- You'll put user engagement, feature adoption and utilization at the core of the Product manager's concerns And beyond
- The PMM team is expecting to grow in the future, which means you'll have opportunities to recruit, mentor and grow the team
- We want to put the PMM team at the core of the product and business strategy and go-to-market
- Identify future business opportunities to GO after - Familiar with B2B Sales methods and environment
- Very strong organizational capacities
- Able to collaborate with Sales, Sales enablement and third-parties counterparts
- Excellent written and verbal communication skills with the ability to articulate complex technical concepts to a broad range of technical and business audiences in simple, compelling French and English What do we do to make your work life easier ? You'll BE able to work fully from your home or any co-working space in France, or from our wonderful office in the center of Paris
You'll have a compensation package
You'll get company shares to enjoy a piece of the success story you're building with us
You'll get between 8 to 13 additional days off (to the 25 standard ones) to REST and do what you love each year
You'll have lunch credits (Swile card) to buy your favorite food every day
You'll have a great healthcare cover (Alan Blue) to take care of yourself and your family
You'll have a budget to turn your home into a more comfortable workspace, as well as a monthly allowance to work from a coworking space whenever you feel like IT
Through our partner Gymlib, you'll have access to 8000 fitness spaces in Europe and more than 300 activities related to wellness
You'll have access to Busuu to perfect your english or your french
You'll get the latest Apple equipment
You'll BE part of a vibrant social community : we do lots of sports together (Foot, running, climbing), we love to hang out and have a drink together (thursday afterwork drinks on our rooftop is a usual thing. Twice-a-year we do company seminars, last time we went on a trip to Centerparcs and IT was fabulous !) We're working on providing those last advantages to our people based outside of France as well, but IT can BE quite more complex depending on different countries. What does the recruitment process look like ?
- First call with our technical recruiter
- Interview with the hiring manager
- Case study with preparation at home
- Last round with members of the leadership team We make sure to move fast ; you can expect the recruitment process with us to last between 15 and 25 days in total. Who are we looking for ? You may have noticed that there was no section listing specific skills or qualities required to apply for this specific job. Researches have shown that some people are less likely to apply than others, if they don't feel like they meet the full list of criteria. So we have decided to take IT down entirely. We have tried to give you as much details as we could about the purpose, missions and environment of this role; IT is now up to you to tell us if you think this is a position in which you could a) have fun and b) bring value to our company.
If you're hesitating, we encourage you to apply anyway : worst case scenario, you might lose a few minutes, and in the best case, IT will BE the start of a meaningful and long-lasting collaboration. We also want to emphazise that we fully embrace diversity and that we're doing our best to create a safe and inclusive environment. We are committed to providing an equal employment opportunity regardless of gender, sexual orientation, origin, disabilities, or any other traits that make you who you are. If anything, diversity makes us a more fun place to work at.
To end with a humble illustration of our commitment, we've recently signed the Pacte Parité to set concrete goals in building a better and more inclusive workplace in the years to come.