Trade Marketing & Digital Manager H/F

- Master's DegreeARS
- 7 years' at least of experience
- Trade Marketing
- Fluent english
- Microsoft Office Propose and implement strong yearly local marketing action plan to execute the country strategy and grow the brand within the market.
Ensure the marketing plan is aligned with central guidelines and local strategy
Support the Sales team to improve sales through category management and marketing
Nourish the strategy with consumer, shopper and customer insights
Propose a strong promotion plan adapted to each category and supporting the Brand DNA
Recommend and implement an appropriate digital action plan for the country
Coordinate the actions with the Trade Departments of our local Distributors In accordance with IC policies and with the support of the Country Manager : Local strategic plan Analyse data such as data sharing, panels, competitors to identify growth drivers & support the KAM/Country Manager to grow the business
Build a strong local action plan aligned with the country strategy, central guidelines and the brand DNA to grow the business
Adapt this local plan by channel
BE the main point of contact for any marketing queries from our distributors Category management Develop an accurate category management approach with customers and/or distributors to apply the principles of category management, and grow our market share
BE part of category management customer meetings to support the sales team in their business plan
Recommend and sell (with the sales team) range management, promotion events/plan, merchandising with customers
Develop an annual promotional calendar working closely with the sales team and appropriate agencies, including local developments or product adaptations (packaging etc.) as required.
Monitor the promotion performance with the Revenue Manager
Recommend and support in selling promotion events (theme, offer, consumer or shopper mechanism and POS)
Adapt NPD launch plan per customer
Full management of CNIs/SCNs process- range & promotions Digital and communication Adapt the communication/digital strategy locally and insure its implementation
Ensure the communication on each product in each channel including ecommerce content is aligned with central marketing guidelines
Full management of social & community engagement activity, FY plan & budget
Development and management with local agency of the boost plans agreed in line with central guidelines (extra trade B)

Le profil recherché

Profil recherché :
- Master's Degree
- 7 years' at least of experience
- Trade Marketing
- Fluent english Good knowledge of Microsoft office
Project management
Proactive, energetic individual with natural communication skills
Adaptability
Commercially aware and equipped with business acumen, can easily relate and work with salespeople

Infos complémentaires

Congés additionnels
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