Assistant Brand Manager

Join Ocean Spray, a cooperative of 700 families and a leader in cranberries, with 100% of profits going back to the growers!

Here’s everything summed up in under 1 minute:

https://www.youtube.com/watch?v=qTUQ4KhPEVk&t=48s

Ocean Spray is a dynamic agricultural cooperative owned by more than 700 cranberry farmers across the United States, Canada, and Chile who have preserved family farming across generations. Founded in 1930, Ocean Spray is now the world’s leading producer of cranberry juice and dried cranberries, and it’s the top-selling juice brand in North America. The cooperative’s cranberries can be found in more than 1,000 great products and in over 90 countries worldwide.

Present on the French market since 2005, Ocean Spray® is the global leader in the cranberry juice category.

In the United Kingdom, the brand is number one in the ambient fruit juice market, with 85% brand awareness. It has strong distribution and is available in all major supermarkets as well as many independent stores and wholesalers.

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Social media & Digital Execution, working collaboratively with the digital agencies and under close guidance from BM (40%)

• Responsible for social media content creation, in line with EU campaign & Digital Strategy. (specifically on Pinterest & Instagram)
• Coordinate & monitor all social media & digital activity & evaluate ROI for France, UK, Benelux, with monthly KBI.
• Campaigns with influencers – either PR and/or Social agency
• Brand website maintenance:
• Update the Brand website with new products, new recipes, aligned with ATL Campaigns and ensuring alignment across UK & Europe
• Analyze website traffic and report to Mktg team on monthly bases with recommendations for improvement.

Sales and Trade Shopper Marketing (30%)

• Deliver Quarterly Market Audit & competition tracking for Brand & Private Label for UK and EU Core 5 countries.
• Support Sales decks ahead of annual negotiation with ad-hoc Market / data analysis (April 26)
• Lead annual French distributor convention coordination (Feb 26)
• Implementation and coordination of EU in-store / retail media activity, monitoring and KPIs tracking (Shopmium, Media-performance)

Renovation Projects Management (20%):

• Project lead for renovation projects (such as CSI, artwork amends), from ideation to on-shelf, working with cross-functional support.
• Inform the product launch plan, with competitor analysis & Benchmarking

In & out of store events (10%):

• Develop European Style guide with design agencies, aligned with EU Campaign; 
• Check & validate in-store / event visuals for all UK & EU markets, once submitted by distribution partners
• Coordinate & project manage instore sampling events & activities

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Advantages:

• Enjoy real experience in strategic and operational marketing.
• Work for a cooperative that focuses on wellness and fair trade (100% of profits returned to cranberry producers).
• Working closely with internal (marketing, supply chain, finance, legal...) and external (communication agencies, creative agencies, distributors,...) stakeholders from the UK and US.
• Experience in project management.
• Remuneration : 40 000 annuel brut  
• Offices located in Paris – 2/3 days per week

Profile:

• Fluent in both FR + EN
• Recently graduated students with 2 years of experience on the field or in marketing
• Dynamic, autonomous and rigorous, showing a strong spirit of initiative.
• Happy to take the lead on projects and liaise with team members
• Creative in their approach and ability to form strong working relationships quickly