Your mission
We’re looking for a Brand & Communications Manager (m/f/d) to lead all brand and communication activities in the French market. You’ll own how Bears with Benefits shows up in France: planning campaigns, shaping messaging, and ensuring everything is consistent and locally relevant. You’ll be the point person for brand in France, coordinating with local specialists (Performance Marketing, Influencer, CRM, Creative) to align activities across channels.
Your Responsibilities
- Take ownership of brand and communications activities in the French market.
- Plan and oversee cross-channel campaigns together with the respective channel managers.
- Coordinate the work of the local marketing specialists across performance and brand channels to ensure activities are aligned.
- Ensure brand consistency and cultural relevance across all consumer touchpoints, shaping creative briefs, approving assets, and ensuring tone of voice is consistent.
- Guarantee high-quality French copy and messaging, reviewing and supporting content creation where needed.
- Monitor brand perception and competitor activity in the French market; adapt messaging and campaign strategies accordingly.
- Align local campaigns with Munich HQ direction while adapting for the French market.