Brand Protection Manager, EMEA

WHY JOIN ALO?

Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

OVERVIEW

The Brand Protection Manager for EMEA plays a key role in safeguarding the brand by identifying and removing counterfeit and unauthorized products across offline markets in the region. The role requires strong expertise in regional enforcement environments and close collaboration with global and regional partners. The position is based in Paris and involves regular travel.

RESPONSIBILITIES

• Act as the primary EMEA liaison to the Global Brand Protection team, supporting global initiatives and regional projects.


• Lead and coordinate offline enforcement activities, including investigations, test purchases, and civil or criminal actions.


• Work closely with investigators, law firms and other enforcement partners to ensure timely, complete, and well‑documented case execution.


• Manage strategic relationships with customs, police, and other authorities to support risk assessment and enforcement.


• Maintain accurate case‑tracking systems, documenting investigation updates, status changes, and enforcement results.


• Prepare case summaries, data logs, and investigation status reports.


• Oversee vendor activity, ensuring data quality and protocol compliance.


• Analyze trends and support process improvements.

QUALIFICATIONS

• 5+ years of experience in anti‑counterfeiting enforcement and brand protection.


• Strong project coordination and organizational skills, with the ability to manage multiple investigations and vendors across the region. 


• Demonstrated experience collaborating with law enforcement, customs, investigators, agencies, and law firms.


• Clear communication skills with the ability to organize and escalate case information effectively.


• Experience using structured tracking and reporting systems.


• Strong understanding of intellectual property law, including civil and criminal frameworks and trademark strategy.


• Fluent in English and effective in cross‑cultural, global team environments.