CDI - Performance Media Executive | Byredo

L'opportunité

Role Overview

As Performance Media Coordinator, you will play a key role in driving online growth, customer acquisition, and digital performance across international markets.

You will coordinate the end-to-end execution of acquisition campaigns across paid media channels while acting as a central point of coordination between HQ teams, local markets, media agencies, and external partners.

This role requires a strong understanding of the digital acquisition ecosystem, excellent operational rigor, and the ability to manage multiple stakeholders and campaigns simultaneously in an international environment.

Ce que vous aurez à faire

Acquisition Campaign Coordination & Execution

• Coordinate the launch, implementation, and monitoring of full-funnel acquisition campaigns across international markets.


• Ensure flawless and timely campaign execution across all channels and stakeholders.


• Manage campaign briefs, assets, copy validation, URLs, tracking requirements, timelines, and deliverables with internal teams and media agencies.


• Coordinate campaign activations across SEA, Paid Social, Display, Retargeting, Affiliate and emerging acquisition channels.


• Support go-to-market activations and digital launches for new markets and business initiatives.


• Maintain and update the global digital acquisition calendar aligned with marketing priorities and campaign planning.

Performance Marketing & Media Management

• Work closely with media agencies to monitor campaign performance and identify optimization opportunities.


• Contribute to acquisition strategy development and media planning across channels and markets.


• Monitor key performance indicators including ROAS, CAC, CPA, CTR, CVR, traffic quality, and revenue contribution.


• Support testing strategies across audiences, creatives, landing pages, bidding structures, and campaign formats.


• Ensure acquisition activities are aligned with broader e-commerce and business objectives.

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Tracking, Analytics & Feed Management

• Coordinate campaign tracking implementation and ensure data accuracy across platforms and reporting systems.


• Work closely with e-commerce, CRM, analytics, and development teams to maintain tracking consistency and attribution reliability.


• Support the management and optimization of product feeds across paid channels and shopping environments (stock availability, categorization, product data quality, etc.).


• Consolidate performance data from media platforms, agencies, and internal dashboards to generate actionable insights and recommendations.


• Build and maintain weekly and monthly acquisition performance dashboards and reporting materials.

Cross-Functional & International Coordination

• Act as the main point of coordination between HQ, local teams, media agencies, and external partners on all acquisition-related topics.


• Ensure alignment and consistency across markets regarding campaign guidelines, assets, tracking conventions, naming structures, and reporting standards.


• Share key learnings, performance insights, and optimization recommendations with all relevant stakeholders.


• Conduct competitive monitoring and benchmark best practices across digital acquisition and e-commerce trends.

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Experience

• 3/4+ years of experience in digital acquisition, paid media, performance marketing, or growth marketing roles.


• Previous experience in e-commerce, beauty, luxury, fashion, lifestyle, or premium consumer brands is a strong plus.


• Experience working in international and multi-market environments preferred.


• Fluent in English and French, both written and spoken.

Technical & Analytical Skills : Strong understanding of the digital acquisition ecosystem, including:

• Google Ads ecosystem (Search, Shopping, Performance Max, Display, YouTube)


• Meta Ads Manager


• TikTok Ads Manager


• SEO fundamentals


• Retargeting strategies


• Feed management platforms


• Attribution and tracking principles

Good knowledge of

• Google Analytics 4 (GA4)


• Google Tag Manager (GTM)


• Looker Studio or reporting tools


• Excel / Google Sheets


• E-commerce performance metrics and customer acquisition economics

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Soft Skills

• Highly organized with strong project management capabilities.


• Strong analytical mindset with attention to detail.


• Ability to manage multiple projects simultaneously under tight deadlines.


• Excellent communication and stakeholder management skills.


• Proactive, solution-oriented, and performance-driven mindset.


• Comfortable working in fast-paced and evolving environments.


• Team player with strong cross-functional collaboration skills.

What We Offer

• Opportunity to join a fast-growing premium beauty brand with international ambitions.


• Exposure to high-impact digital growth and acquisition projects.


• Entrepreneurial, agile, and collaborative environment.


• Strong culture of test-and-learn, innovation, and continuous improvement.


• A role with real visibility, ownership, and growth opportunities.

Ce que vous allez aimer chez nous