Country Marketing Manager - France (gn)

Hands-on marketing for the French B2B auction market

Introduction

Troostwijk brings global sellers and buyers together on one of Europe's leading B2B auction platforms. In France, we are a small, fast-moving team of 11 — close to our customers, quick to decide, and building real momentum in the market. We combine digital reach with personal, local service: low barriers for bidders and effortless selling for sellers.

To grow our French business, we are looking for a hands-on Country Marketing Manager France who makes our marketing genuinely French and supports our sales team in their daily work. Our long-term vision is to become Europe's largest auction platform — and France is a key part of that.

About Troostwijk

Whether in construction, agriculture or logistics — wherever companies need to sell assets efficiently, you'll find Troostwijk. We are the engine that lets a construction firm sell surplus machinery to a farmer in Poland while a logistics company renews its fleet at the same time.Our auctions span a wide and growing range of industries.

What makes us different is global reach combined with local understanding. In France, that local understanding is your job: a small team, scale-up energy, short lines of communication, and plenty of room to shape how we show up in the market.

The Role

As Country Marketing Manager France, you own marketing for the French market end to end — always close to the business and to the sales team you support day to day. Three areas matter most:

1. Tailor-made auction marketing. Your core job is bringing as many bidders and buyers into our French auctions as possible. You use every channel that works: mailings through our CRM Bloomreach, Meta campaigns, potential LinkedIn campaigns, external newsletters, trade magazines, forums — and anything else you can think of to drive the right audience to the right auction.
2. Localising campaigns and communication assets. Campaign and communication assets have to fit the French market perfectly. Our Communication Specialist in Düsseldorf and our Graphic Designer in Amsterdam produce the base materials; you make sure they land in France — not just translated, but properly adapted to French culture, tone and market expectations, and ready for the sales team to use.
3. Seller marketing on a fixed budget. You get the most out of every euro to win sellers: ads in relevant trade magazines, Meta / Google / LinkedIn campaigns, events, and more. You generate and qualify leads in HubSpot and hand them over to the sales team — so marketing turns directly into pipeline.

You'll have experienced Country Marketing Managers in other regions as sparring partners, central functions that have your back, and a CMO who backs your decisions. This is a role for someone who likes building structure where there is none yet, who is comfortable juggling multiple stakeholders, and who would rather get ahead of the wave than just react to it. You turn data into strategy and strategy into measurable growth.

What You Bring

Experience & expertise

• 2–3 years of experience in digital marketing

• Proven results in campaign management (Meta, Google, LinkedIn)

• Experience with CRM systems, ideally HubSpot and Bloomreach or similar ones

• Understanding of B2B sales processes

• Experience in PR / press work

• Confidence in adapting and localising marketing content for the French market

Personal qualities

• Entrepreneurial mindset and a hands-on attitude

• Strong analytical skills

• Excellent stakeholder management

• Fluent / native-level French and fluent English (German is a plus, as materials come from our German and Dutch colleagues)

• Enthusiasm for team and company culture

What We Offer

• Flexible hybrid working model (3 days office, 2 days home office)

• Individual consideration for personal circumstances

• Genuine holiday cover through international colleagues

• A clear growth path to Team Lead or Country Lead

• (needs to be adjusted to the French Office)

Join Us

Help us build one of Europe's leading auction platforms — and make Troostwijk a real name in the French market. At Troostwijk you don't just do marketing; you help shape how French companies buy and sell.

Apply now and become our Country Marketing Manager France.