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Customer Marketing Specialist

icon building Compagnie : Hasbro
icon briefcase Type d'emploi : À plein temps

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Description de l'emploi - Customer Marketing Specialist

Out of Aisle, Displays & Retail Tools Execution (≈60%) Own and coordinate the end-to-end execution of Out of Aisle displays, secondary placements, and retail execution tools for the French market. Act as the main operational interface between Customer Marketing, customer service, Operations, Logistics, Sales, and Supply Chain to ensure feasibility, alignment, and on-time delivery. Manage timelines, critical paths, and dependencies for all retail activations, ensuring clarity and accountability across functions. Build, maintain, and continuously improve tracking tools, execution dashboards, and activation calendars to monitor status, risks, and delivery. Be an active contributor in cross-functional forums, proactively flagging issues, proposing solutions, and ensuring executional excellence. Ensure all retail tools and displays are delivered on time, in full, and in line with brand guidelines and retailer requirements. Support post-activation reviews, gathering executional learnings and best practices. Manage French corporate catalogue delivery. Support the execution of Customer Marketing plans aligned with brand priorities and commercial objectives. Coordinate with agencies and internal teams to deliver high-quality marketing materials. Support campaign effectiveness tracking and contribute to ROI analysis. Operate effectively in a matrix organization, flexing workload and priorities based on business needs. Work at pace, managing multiple projects simultaneously with a strong attention to detail. Confident working with Operations, Logistics, Sales, Supply Chain, and Marketing teams. Ability to coordinate and influence without direct authority in a matrix environment. Execution & Project Management - Strong project management skills, with proven ability to manage complex timelines and multiple stakeholders. Multitasking capability with a high level of organization, attention to detail and executional rigor. Experience using project management and tracking tools (e.g. trackers, timelines, dashboards). Ability to translate complexity into clear actions and next steps. 3-5 years of experience in Customer Marketing, Trade Marketing, Shopper Marketing or Retail Execution. Hands-on experience in in-store execution, displays, POS or Out of Aisle activations is a must. Experience working with retailers and customer-facing teams. Advanced/Fluent English; French required. SAP experience is a strong plus.
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