Global Activation / Trade Marketing Manager H/F

Hirsch Group (formerly Vitaprotech) is a leading provider of premium security solutions, specializing in intrusion detection, access control, and video security for commercial and high-security sites.

Founded in 2012, the Group now brings together three companies (Hirsch, Prysm, and ARD), offering the broadest and most comprehensive portfolio of security solutions on the market.

Backed by Seven2 and Bpifrance, Hirsch Group is pursuing an ambitious international growth strategy and today employs more than 700 people worldwide.

YOUR RESPONSIBILITIES

Reporting to the VP Marketing Operations & Center of Excellence (CoE), the Global Activation Manager is responsible for bringing the Hirsch brand to life through impactful B2B experiences across the UK, DACH, and international markets. This role owns the regional activation programme, ensuring events deliver meaningful customer engagement, generate sales opportunities, and contribute to broader business objectives.

The Global Activation Manager combines strong event execution capabilities with a commercial mindset, working closely with Sales, Marketing, partners, and global activation teams to create a consistent and connected customer experience across regions.

Key responsibilities include:

Events and activations

• A clear regional events calendar for UK, DACH, and international: trade shows, industry conferences, partner events, customer hospitality, and executive roundtables.

• Full event delivery: working with organisers, bookings, stand briefs into the CoE, logistics, shipping, staff schedules, on-site running, and lead capture.

• Partner and integrator experiences: partner dinners, training days, VIP hospitality, and co-branded events with distributors and integrators.

• Small, focused moments for important customers: site visits, executive dinners, and press briefings

B2B community and audience building

• Map the communities where Hirsch buyers spend time — industry associations, forums, LinkedIn groups, and industry bodies across UK, DACH, and international markets.

• Build a clear plan for how Hirsch shows up in those communities: speaking slots, sponsorships, contributed content, and relationship building — not only booking a booth.

• Grow and maintain regional invitation lists, past-event attendee lists, and named-account contacts, working with the sales team.

Turning events into pipeline

• Before the event: targeted outreach with regional sales, VIP invitations, and pre-booked meetings.

• At the event: structured lead capture, meeting notes, and useful market intelligence (what prospects said, what competitors are showing).

• After the event: clean handover of leads to the CRM, tiered follow-up (hot / warm / nurture), and re-use of content such as quotes, photos, video, and session recordings in the Content Opportunity Pipeline.

• Measurement: simple reporting per event and per region — pipeline generated, meetings booked, and cost per qualified conversation.

Cross-region coordination

• Work with the Brand Activations Manager US and France on shared global events, consistent messaging, and shared materials.

• Work with the France marketing team on French events and any panEuropean moments.

• Brief creative and digital work into the Hirsch Marketing CoE clearly and in good time.

YOUR PROFILE

Bachelor’s degree or equivalent in Marketing, Communications, Business, Event Management, or a related field.

3–6 years of experience in B2B events, field marketing, or brand activation, ideally within technology, cybersecurity, SaaS, industrial, enterprise, or regulated industries.

Technical skills:

• Experience managing B2B events and activations across multiple markets, from planning to execution and reporting.

• Familiarity with HubSpot, CRM processes, event platforms (Eventbrite, Cvent, Bizzabo, Swapcard, etc.), and lead capture tools.

• Strong project management skills, including budget, supplier, and stakeholder coordination.

• Fluent in English; French (German is an advantage)

Soft skills:

• Highly organised, proactive, and able to manage multiple priorities in an international environment.

• Strong communication and stakeholder management skills.

• Commercial mindset with the ability to link activations to business impact.

• Autonomous, adaptable, and comfortable travelling regularly.

POURQUOI NOUS REJOINDRE ?

Rejoindre Hirsch Group, c’est intégrer un environnement de travail bienveillant et collaboratif où le management repose sur la confiance, le soutien et la responsabilisation des équipes.

Vous évoluerez au sein d’un groupe en forte croissance, offrant de réelles opportunités d’évolution et de mobilité, en France comme à l’international.

✨ WHY JOIN US?

Joining Hirsch Group means becoming part of a supportive and collaborative work environment where management is built on trust, empowerment, and teamwork.

You will join a fast-growing international group offering genuine opportunities for career development and internal mobility, both in France and abroad.

✨ Your Benefits at Hirsch Group :

• Year-end gift vouchers for you and your children

• Employee Social & Economic Committee (CSE) benefits

• €12 meal vouchers, with 60% funded by the employer

• Company health insurance with 70% of the premium covered by the employer

• Option to buy back unused RTT (working time reduction) days

• Profit-sharing bonus with employer matching contribution

• €1,000 employee referral bonus through the Hirsch Group referral program

• Sustainable Mobility Allowance (carpooling, cycling, and public transportation) of up to €900 per year

A Committed Group

Hirsch Group is fully committed to Corporate Social Responsibility (CSR), with the ambition of continuously improving quality of life at work and empowering every employee to become an agent of positive change.

The Group has recently been awarded the Engaged CSR label.

ADDITIONAL INFORMATION

• Start date: ASAP

• Location: Lyon

• Contract type: CDI

• Salary: Based on experience and qualifications

• Collective bargaining agreement: SYNTEC

LEARN MORE

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