Head of Marketing & Brand

Our Head of Marketing & Brand is leaving, and we’re hiring their successor to lead strategic marketing for IPEM’s flagship events. You’ll report directly to the CMO and manage a team of three: two Marketing Associates, each owning the go-to-market for one flagship event, and a Partnerships Manager.

This is a strategic, hands-on role: you’ll contribute to go-to-market and own brand, customer journey, editorial and creative output, PR, and partnerships. You’re relentlessly driven by results, you set targets, track the numbers, and act on them.

This role carries a real transformation mandate. IPEM is today the leading events platform for private markets, and we want you to pilot its evolution into the reference brand that connects allocators and fundraisers across the industry, well beyond the events calendar. You’ll have genuine latitude to shape where the brand goes: this is a seat at the table on brand strategy itself, not just its execution.

Strategic Marketing & Go-to-Market

–     Contribute to go-to-market strategy for IPEM’s flagship events (IPEM Global, IPEM Wealth): audience strategy, positioning, and messaging along with the CMO and sales team

–     Own and sharpen IPEM’s brand platform (positioning, tone of voice, visual identity): define what makes IPEM’s events distinct in an increasingly crowded market, and ensure that differentiation shows up at every touchpoint

–     Partner with the CMO on the commercial offer and assets to make sure the marketing narrative supports monetization

–     Translate event strategy into integrated marketing plans and calendars, and steer your two Marketing Associates in executing them

–     Lead IPEM’s transformation from a strong events franchise into the reference brand connecting allocators and fundraisers across private markets: you set the direction of that shift, not just follow it

Customer Journey & Data

–     Design and own the end-to-end journey for IPEM’s contacts from first touchpoint through event attendance to renewal across both flagship events and the membership offering

–     Bring a genuine customer vision: understand what GPs, LPs, and sponsors need at each stage, and turn that into marketing experiences that convert

–     Define the KPIs that matter : audience growth, funnel conversion, engagement, marketing-sourced revenue and track them rigorously

–     Use data to prioritize ruthlessly: kill what doesn’t perform, double down on what does, and report results without spin

Experience & Product Design

–     Define what the IPEM experience actually is for GPs, LPs, sponsors, and members: content formats, on-site journey, and membership touchpoints, partnering closely with the Events/Programme teams

–     Own the product thinking behind IPEM’s events and membership offering: what we deliver, what makes it distinct, and how it evolves year over year

–     Close a gap that’s existed between marketing and product at IPEM: bring marketing’s voice into decisions on format, content, and experience design, not just into promoting them once they’re set

Content & Creative

–     Own editorial strategy across all channels : website, LinkedIn, newsletters, event collateral in partnership with the content team

–     Write and/or direct all creative assets: keynote decks, event programs, campaign copy, brand collateral

–     Ensure creative output reflects the brand platform and reinforces IPEM’s positioning as the premium venue for private markets

PR & Visibility

–     Pilot the PR agency: define narrative, brief spokespeople, manage the media calendar

–     Be the guarantor of IPEM’s visibility and reputation across media: own share of voice and messaging consistency

–     Secure and coordinate speaking opportunities, press coverage, and thought leadership placements for IPEM’s leadership

Partnerships

–     Grow and deepen strategic partnerships across the private equity / private markets ecosystem (associations, GPs, LPs, service providers) and with media partners

–     Own partnership strategy end to end: identification, negotiation, activation, and reporting

–     Manage the Partnerships Manager and ensure partnerships convert into visibility, content, and audience for IPEM’s events

Team Management

–     Manage and develop a team of three: two Marketing Associates (one per flagship event) and a Partnerships Manager

–     Set priorities, coach, and ensure quality and consistency across the team’s deliverables