Head of Marketing - France (f/m/d)

Drink More Water, together we grow.

Here at waterdrop®, we make drinking more water fun, convenient and most importantly, sustainable! Discover the world of innovative and eco-friendly hydration solutions with our fruity little cubes – Microdrinks – that save up to 98% plastic compared to drinks in 500ml plastic bottles and help score one for the planet. Our centrally-located headquarters offers a vibrant environment, featuring an on-site restaurant and gym, not to mention the opportunity to connect with prospective colleagues from all over the world. With a successful online presence, 40+ stores around the world, dedicated B2B partners and over 22,000+ retail and branded stores, we can’t wait to take this journey to the next level – with you!

We are looking for a Head of Marketing France to design and lead our local marketing strategy -combining strategic thinking with operational pace and strong execution. This is a high-ownership, high-impact leadership role, fully aligned with global direction and adapted to French market needs, with full responsibility for brand growth and commercial impact across all channels.

Your responsibilities at waterdrop®:

Brand, Portfolio & Category

• Adapt global brand direction to the French market and serve as the local brand guardian

• Define local portfolio priorities and own the category narrative — building the case for why waterdrop®, why now, and why here

PR, Partnerships & Events

• Build brand visibility through strategic PR, high-impact partnerships, and brand events

• Connect waterdrop® to French consumer culture through sport, music, and wellness activations

Content, Social Media & Influence

• Define the French content strategy across formats and channels, ensuring brand consistency and local relevance

• Lead social media presence and influencer strategy, building community and driving brand awareness through the right voices and platforms

Omnichannel Activation & Trade Marketing

• Drive consistent brand execution across e-commerce, owned stores, retail, and B2B

• Develop shopper programs and customer activations that deliver at the point of sale

Performance & Budget

• Own the marketing P&L, set KPIs across awareness, consideration, and conversion, and optimise investment allocation to drive brand growth and commercial impact

Team & Cross-functional Leadership

• Lead and develop the local marketing team with full autonomy

• Act as the key connector between Global Marketing and local Sales, Key Account, and Operations stakeholders

Your strengths and qualifications:

• Senior marketing leader with proven experience in FMCG, wellness, or lifestyle

• Proven 360° marketing expertise: brand, content, social media, digital, trade, partnerships, and events

• Strong understanding of the French consumer and retail landscape

• Entrepreneurial, execution-oriented, and comfortable in a fast-moving matrix organisation

• Experience in an omnichannel environment (e-commerce, retail, B2B) is a plus

• Bilingual French/English

What we offer you:

• The chance to build something from the ground up in one of waterdrop®'s most important growth markets

• Full ownership of a key strategic market — shape and lead the French marketing from day one

• Entrepreneurial environment with short decision paths, strong autonomy and real freedom to build

• International exposure working closely with global teams across brand, product and commercial

• Competitive package with performance-based components, reflecting the seniority of the role

We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business and enables us to solve important problems and deliver added value. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be.

Wanna Drop in? Send your application documents through our online application system. We are looking forward to reading from you soon!