Influence Manager - Japan Market [CDI]

Typology is the first skincare brand launched by Good Brands, an ambitious project to build a new generation of digital first consumer brands. Founded in 2019 by serial entrepreneur Ning Li, Typology became the #1 selling skincare brand online in France and operates also in Germany, the USA and Japan.

Location: Paris (11e arrondissement)

Mission: As we continue to grow the brand in the Japanese market, we are on a mission to make the brand known to as many people as possible. With this in mind, we are looking to expand our team by recruiting an influence marketing manager.

Responsibilities

• Sourcing and seeding: Source, gift, and follow-up new on-brand influencers every month.


• Negotiation: Negotiate the best deals with influencers and/or influencers’ agents.


• Influencer campaign strategy and execution: Execute strong and creative campaigns with our influencers. Craft the creative briefs, ship the products, and follow up the influencers.


• Performance analysis and reporting: Analyze all the operations and improve for the future campaigns.


• Relationship management: Develop a group of Brand Ambassadors for regular seedings and activations (including meet-ups and events) and maintain relationship with the influencers who post about Typology Paris regularly.

Specific Skills

• Market familiarity : has depth knowledge on the social media / influencer landscape in Japan


• Project management : ability to execute multiple campaigns in parallel


• Analytics : knowledge of tracking, Web analytics and tools (CPM, ROI, audience measuring tools such as Google Analytics, ability to manage and keep track of a budget)


• Growth mindset : has proven experience in scaling the brand for the company or clients


• Commercial & relational : ability to negotiate contracts but also create a deep connection with key contacts


• Creativity : ability to bring innovation to our influence campaigns with creative concepts and a solid knowledge of the US influencer marketing market and trends

Profile

• Native proficiency in Japanese and fluent in English


• 2-4 years of full-time experience in marketing, preferably within the beauty/fashion or lifestyle sectors for the Japanese market


• Excellent organizational, communication, and analytical/reporting skills


• Strong interest in the cosmetics or the beauty sector


• Genuine enthusiasm for social media trends, particularly on platforms such as Instagram, YouTube, X, and TikTok


• Experience in the fast paced environment

Diversity is the engine of our innovation. We build a culture where difference is valued. These are the principles that guide the way we build our teams, train our leaders, and create a business that's right for everyone who's a part of it.

Unfortunately, we cannot respond to each candidate due to the large number of applications received. We come back to candidates whose qualifications best meet our roles - Consult our personal data protection policy for candidates.

We consider our board members to be full team members. The board is currently composed of Ning Li, Rodolphe Menegaux and Jeremy Uzan. The observer members are Michael Stothard and Marc Simoncini.