Manager CRM

Join the Accor Group, an ecosystem of over 45 brands, 5,500 hotels, 10,000 restaurants, and lifestyle destinations.​

With us, your personality is valued, your opportunities for growth know no boundaries. Every action you take can have a positive and memorable impact on the experience of our customers, your colleagues, and also, on the planet, contributing to pioneering the art of responsible hospitality.​

Own the end-to-end execution and performance of CRM programmes across ENA, covering ALL-Loyalty and Brands campaign vehicles (email, push, mobile). Drives the campaign build from brief to send: copy, assets, translation, agency coordination; operating Asana as the orchestration backbone and making use of AI-powered tools to support production, copywriting and translation at scale. The execution engine of the CRM stream. Reporting to the CRM Director ENA. 

 CAMPAIGN OWNERSHIP & PERFORMANCE 

• Own and execute ALL & Brands campaigns end to end from brief to send: brief intake, scoring, framing, audience build, content coordination, validation, production, QA, send, monitoring 
• Deliver continuous improvement across engagement and revenue KPIs with clear distinction between total and incremental performance 
• Run A/B testing across sending, subject lines, content modules, and audience splits 

AI-POWERED PRODUCTION & TRANSLATION 

• Support the team’s usage of AI-powered tools for copywriting and translation across the 8 ENA languages (AccorGPT + reviewer network), driving speed and consistency 
• Contribute to industrialising asset production through automation and AI tooling, reducing manual workload and dependencies 
• Monitor asset quality, version control, and on-brand delivery across all vehicles 

ASANA ORCHESTRATION & PROCESS LEADERSHIP 

• Operate Asana as the single source of truth: campaign planning, task ownership, validation flow, timeline tracking 
• Build and maintain Asana views, templates, and automation to streamline the team's operational workflow 

AGENCY & ASSET PLANNING 

• Support production with the agency: planning improvement and optimisation of the planning workflow, to help activation production and alignment across all teams 
• Support the asset production pipeline across creative, copy and translation partners: briefing, build allocation, delivery tracking, cost discipline 
• Proactive coordination and exchange with all relevant interfaces, especially within ICP, eMerchandising Manager, SEO & Content, Brands Management & loyalty, Revenue Management, BI, Sales and E-Commerce. 
• Follow up with agencies and partners on brief, deadline and quality standards 

REPORTING & STAKEHOLDER VISIBILITY 

• Maintain campaign and asset visibility for all stakeholders on MIRO: what is planned, in production, live and delivered across vehicles 
• Report on asset production and connect it to CRM performance, giving stakeholders a clear read on what has been produced and how it performed 
• Monitor and share regular reporting on activation and asset delivery, keeping all teams aligned on the calendar 

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• Business degree with focus on Marketing & Communication 
• Min. 2 to 3 years’ work experience in CRM/GRM, Loyalty and/or Marketing 
• Strong project / workflow management (Asana or equivalent) 
• Affinity with AI-powered tools for copywriting and translation 
• Experience in Tourism or Hotel Industry (Operations) is an advantage 
• Fluent in English 
• Knowledge of common E-Mail Provider Tools    (e.g. Salesforce, MoEngage) 
• Being friendly with automations and workflows is a plus 
• Analytical skills, knowledge of Google Analytics. Tableau 
• Customer-oriented & target group-focused 
• Strong communication & organizational skills 

Société : Accor France

Lieu de travail : Issy les Moulineaux 

Statut : Cadre 

Type de contrat : CDI 

Durée du travail : Contrat Forfait Jours 

Date prévisionnelle d'embauche : Novembre 2026

Autres avantages : Tickets restaurant, prise en charge à hauteur de 75% de l’abonnement Navigo