Marketing Director

• Ensuring continuity and consistent execution, of the existing B2B marketing strategy and operating model under the leadership of the Global Blue CMO.

• Leading and orchestrating, the central B2B Marketing team composed of six marketing specialists in an international environment.

• Leading and validating, Global Blue’s B2B content creation including white papers, insights, LinkedIn content, webinars and website messaging.

• Driving the creation, of sales enablement tools such as sales decks, success cases, product videos and point‑of‑sale marketing materials.

• Overseeing website management, event landing pages and creative deliverables to ensure brand consistency and performance.

• Overseeing CRM usage, and marketing automation strategy to support lead generation, nurturing and performance tracking.

• Coordinating with local marketing communities, to ensure alignment and effective deployment of global B2B marketing initiatives.

Every action has an impact. You will make a difference here if you are:

• A strategic and forward‑thinking leader, able to provide clear direction while ensuring continuity and stability in a complex international environment.

• A confident and inspiring people manager, capable of engaging, motivating and developing teams through trust, clarity and collaboration.

• A strong communicator and influencer, comfortable interacting with senior leadership and aligning multiple stakeholders around shared objectives.

• Hands‑on and execution‑oriented, able to balance strategic vision with pragmatism and a strong sense of ownership.

• Adaptable and comfortable in multicultural environments, adjusting your leadership style to different cultures, markets and organisational contexts.

Key competencies to empower your journey. You’ll drive towards success if you are:

• Experienced in senior B2B marketing roles, having operated within international and matrix organisations.

• Proficient in defining and executing B2B marketing strategies, ensuring consistency across content, channels and geographies.

• Skilled in B2B content development, including white papers, thought leadership, social media, webinars and website content.

• Experienced in sales enablement execution, covering sales presentations, success cases, product videos and point‑of‑sale marketing materials.

• Knowledgeable in CRM and marketing automation tools, supporting lead generation, nurturing and performance measurement.

• Fluent in English, both written and spoken, enabling effective communication at global level; French is a plus.