Operational Marketing Manager

Since our founding, IDEMIA has been on a mission to unlock the world and make it safer through our cutting-edge identity technologies. Our technology leadership makes us the partner of choice for hundreds of governments and thousands of enterprises in over 180 countries, including some of the biggest and most influential brands in the world. In applying our unique expertise in biometrics and cryptography, we enable our clients to unlock simpler and safer ways to pay, connect, access, identify, travel and protect public places – at scale and in total security.

Our teams work from 5 continents and speak 100+ different languages. We strongly believe that our diversity is a key driver of innovation and performance.

Purpose

This role performs tasks across different areas like Market Research and Analysis, Field Marketing, Product Marketing, Communications, Promotional Marketing, Marketing Operations and Creative Marketing

Key Missions

Defines targeted customer segments and associated messaging

Develops market strategies and plans

Manages branding, advertising, promotional and communications budgets

Creates and coordinates the production and distribution of advertising and promotional materials

Works with relevant departments, e.g. Sales for Demand Generation

Creates brand awareness in the organization

Gathers, analyzes, and interprets marketplace trends and customer data to understand, model and predict market environment

Prepares advertising and promotional materials

Monitors market environment, trends, competition, regulation to support Business activities

Researches competitor strategy and development

Monitors media coverage

Profile & Other Information