Product Marketing internship

We are seeking a

dynamic and motivated Product Marketing Intern to join our growing team. You will be working with Yiguo Zhang, Product Marketing Manager, on projects that stand at the intersection of various teams across the company: Product Management, Marketing, Sales, and Customer Services. 

Product Marketing at Lengow takes on a wide range of responsibilities, from understanding the market, to devising go-to-market strategies, and conveying the value of our products to the right audience. 

️ Your main tasks would include (but not limited to):

Market Intelligence & Customer Research: 

Monitor news in the e-commerce space, regarding our target industries, latest commercial and technological trends, and share the knowledge with internal teams

Conduct research to better understand our customer needs and use cases of our products in their work

Research competitor products and monitor competitor moves

Product go-to-market communications:

Work closely with R&D teams to monitor any upcoming changes in our products, and devise the right go-to-market strategies for each product update

Create content to inform our customers and prospects about product updates, such as copywriting, making graphics or mini demo videos to demonstrate features when needed, etc.

Launch communication campaigns timely on relevant channels, including emailing, in-app notifications, webpage updates, and periodical newsletters

Development of product marketing collaterals

Collaborate with marketing and partnership teams to develop appropriate product-related content to drive brand awareness and demand generation

Support in crafting customer-facing content to drive product adoption and usage, such as product tours, use cases, data activation guides, training videos

Support in creating sales enablement collaterals, such as product sheets, battlecards, demos, and ensure sales reps are equipped with the necessary knowledge and resources to effectively sell our products

Hiring Process :

Interview with hiring manager to understand your motivations and ensure mutual fit

Assignment to be done at home

Interview to present your assignment and further discussions

Reference check and internship agreement

Requirements

We are looking for someone with the following experiences and skills:

Bachelor's or Master's education in business, marketing, technology, data or related fields

Excellent speaking and writing skills in English required, and Spanish highly preferred. Additional proficiency in German, Italian and French is also appreciated.

You’ve gained at least 1 year of relevant experiences (previous internship or work), and you are looking for an end-of-study internship with intention to evolve into full-time employment 

Previous experience in the technology/software industry, ideally B2B SaaS, is required

Previous experience in the e-commerce industry is highly valued

You are familiar with technology, software, and data related topics, with the ability to quickly comprehend technical subjects, interpret them with a customer value-oriented point of view, and produce engaging content accordingly

Excellent interpersonal and collaboration skills are required to work with cross-functional teams

Being highly organized, detail-conscious, and have ownership mindset in order to driven projects autonomously

Benefits

Joining Lengow is also an opportunity to benefit from many advantages :

Ticket restaurant 8 euros by day

Malakoff Humanis Private insurance & Prevoyance.

Hybrid remote policy

Flexible hours

Bike mileage allowances or 50% of transportation tickets.

Remote allowances

Professional events (Devoxx, Meetup ...) and regular internal events.