Product Marketing Lead FRBNL, Paris

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join UsCreation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us. The Product Solutions and Operations (PSO) team's goal is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients. We're a global team with regional hubs in Singapore, China, Israel, London, Milan, Madrid and multiple US locations. TikTok seeks an experienced product marketing professional to lead in-market go-to-market for advertising solutions in Europe. Sitting as part of the Product Strategy & Operations team, the role involves close collaboration with in-market sales leadership, headquarter product and market owner product marketing teams in a high growth environment. An ability to lead, to self-motivate, prioritise and influence partners are key skills. Candidates must have experience working in digital marketing/media. This is a full-time position. Responsibilities:- Own product growth and adoption for all of TikTok's ad solutions in the market. Collaborate with regional Product Marketing Leads and local Sales Leadership to ensure that a localised plan is implemented.- Lead a team of high performing product marketers, responsible for defining product positioning, implementing go-to-market and conducting inbound.- Develop deep relationships and set product priorities with cross functional teams, in particular monetization strategy, marketing and communication in-market. Align activities to create a coherent external narrative.- Ensure a market-first approach is taken in all go-to-market, identify opportunities to make vertical-based recommendations and scale these across the sales team.- Act as the voice of the market in product; synthesise market insights and collaborate with product teams and headquarter product marketing teams to identify solutions to business needs.- Represent TikTok's ad product externally, develop relationships with key accounts and participate in industry events.- Contribute to European product growth strategy, advising leadership team on market opportunities and guide decision-making process.

Minimum Requirements:- Relevant experience working within media in a marketing or product marketing capacity.- Minimum 3 years of experience building and leading teams - BA/BS degree or above.- Strong knowledge of media sales and marketing processes. Preferred Qualifications:- A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.- Excellent communication, presentation and analytical skills.- Customer service orientation and experience working in a client facing capacity- A commercial mindset with a history of delivering against stretching performance goals.