Sales Manager, France
Who We Are
Kramer is a global leader in the audio-visual industry, delivering innovative, reliable, and award-winning hardware, software, and cloud-based solutions. Our technologies enable organizations to create connected, engaging, and impactful experiences. Operating in more than 100 countries, Kramer is trusted by enterprises, educational institutions, governments, and military customers. From AVSM to advanced communication, collaboration, and control solutions, we continue to redefine professional AV.
About the Role
We are looking for a Sales Manager to drive growth in France.
This is a quota-carrying, field-based role that combines new business development with the growth of existing accounts.
You will be responsible for building a strong pipeline, winning new customers, and expanding business within assigned accounts. The role requires a hands-on, proactive sales professional who is comfortable both hunting for new opportunities and developing long-term customer relationships.
Key Responsibilities
Business Development & Account Growth
• Identify, approach, and win new end customers across target verticals.
• Develop and grow existing accounts by identifying upsell and cross-sell opportunities.
• Build and maintain a strong, active pipeline with a focus on near- and mid-term revenue.
• Increase market awareness through customer meetings, events, and product demonstrations.
• Develop relationships with integrators, consultants, and system houses to expand market reach.
Sales Execution & Deal Closing
• Lead customer engagements, presentations, and solution discussions.
• Understand customer needs and position Kramer solutions in a clear, practical way.
• Own the full sales cycle, from prospecting through negotiation and closing.
• Prepare offers, follow up consistently, and drive opportunities to closure.
• Collaborate with technical teams to ensure effective solution design and delivery.
Channel Collaboration
• Work closely with existing partners to generate and progress opportunities.
• Support partners on active deals to accelerate closure.
• Identify and onboard new partners where needed to expand coverage.
Pipeline & CRM Management
• Maintain accurate pipeline, account activity, and forecasting in CRM (Salesforce).
• Provide clear visibility on opportunities, account development, and risks.
Required Skills & Experience
Experience
• 5+ years of sales experience, including both new business and account development.
• Proven track record in a quota-carrying, customer-facing role.
• Experience building pipeline, managing accounts, and closing deals.
• Exposure to indirect sales or partner ecosystems is a plus.
Technical & Commercial Skills
• Solid audio-visual technology knowledge
• Ability to translate technical features into clear business value.
• Fluent in French and English.
Soft Skills
• Strong hunter mentality combined with the ability to develop existing business.
• Hands-on, action-oriented, and comfortable working in a fast-paced environment.
• Excellent communication and interpersonal skills.
• Ability to build and maintain trusted relationships with customers and partners.
• Resilient, persistent, and results-driven.
Why Join Kramer
Join a global organization that values people, innovation, and long-term success, where you can grow your career, make an impact, and work in a supportive, collaborative environment with a culture of initiative, ownership, and creativity, strong values, and exposure to cutting-edge technologies and industry-leading solutions.
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