Manager Data Strategy
Do you want to join a global organization that is revolutionizing the digital landscape? Today, as clients across industries are moving from digitally extending their businesses to placing digital at the core, Publicis Sapient has an unprecedented opportunity to help them succeed.
As a digital business transformation partner of choice, we've spent nearly three decades utilizing the disruptive power of technology and ingenuity to help digitally enable our clients' business in their pursuit of next. We bring a startup mindset and agile methods to both established companies and the public sector to unlock value in ways that delight their customers and improve their operational effectiveness. Our approach to transformation is grounded in a view of both the company and the customers simultaneously, and a unique fusing of strategy and consulting, experience and engineering with an enduring culture of problem-solving creativity.
In the space between next and now is how. And we believe that how you seize that space is everything! Our ambition is to create an environment where data scientists and artificial intelligence experts can tackle some of today's most complex, strategic operational challenges. To make this happen we require the brightest minds in strategy to focus on data. This new venture will deliver predictive analytics solutions to leading businesses. It's an opportunity to design, build, and implement practical, end-to-end platforms that help the world's most recognized brands to make smarter decisions and provide more valuable services to their customers. With mentorship from both companies and the agility of a startup, we're building something from the ground up with deep resources, alongside a team of the world's premier talent in data science.
Your Impact
- The purpose of the Manager, Data & AI Strategy is to work with clients undergoing a data-driven transformation (DDT) across the globe.
- The Manager, Data & AI Strategy will accelerate and drive the DDT strategy for clients, working in partnership with client-facing leads, client teams, and practice capability.
- The role will be a key contributor in ensuring the agency is an industry leader in AI and data thinking, execution, and value realization for clients through data-driven solutions.
- Lead execution of data- and AI-driven program approach across teams, supporting client-facing leads in the development of data and AI strategies for their client, setting best practice approaches, and educating client-facing teams.
- Provide strategic direction on data and AI-driven thought leadership agenda for strategic partners
- Lead the continuous embedding of new data-driven and AI-driven approaches and case studies into our client engagement framework and agency collateral
- Be a key driver of new business pitches and prototyping work
- Leads the definition of data-driven learning agendas, use cases for AI and technology adoption, data strategy as well as owning partner evaluation, selection, and integration, and finally activation on client accounts.
- The requirement of the role is both strategic as well as executional, leading the activation of data-driven and AI-powered business solutions. Candidates must bring solid, hands-on knowledge of data and AI, and should have at least one industry vertical (e.g. retail, financial services, healthcare, media, manufacturing) they know well and can apply that knowledge to.
- Responsible for ensuring the data and AI strategy and measurement frameworks align, and securing client approval and driving adoption
- Working with client teams, strategy leads, and delivery leads to define an audience or data domain framework and data strategy for each client's business, brand, or overall portfolio, tapping into relevant data partners, and first-party data
- Grow the use of data and AI platforms (e.g. CDPs, data lakes, ML/AI platforms) in data-driven use cases, application in business initiatives, and general adoption through strategy to connect to a wider spectrum of datasets, particularly 1P and 2P data
- Support the development of technology-based platforms and applications as a data and AI strategist, providing data and AI thought leadership alongside Publicis Sapient data & tech talent as well as partner agencies
- Function as the data and AI technology and strategy subject matter expert, acting as a client steward and trusted partner, ensuring the technology ecosystem fits together while leading the implementation of any desired changes and proactively suggesting optimizations to improve data fluidity, reducing data loss / improving data match rates
- Work with client and internal teams to provide guidance on how data and AI can be utilized to inform annual planning insights and work with the team to help inform how data and AI integration evolves the planning process
Your Skills & Experience
- Strong data & ai knowledge, able to interpret client business/technical requirements, and support in translating these into clearly articulated, parceled up learning agendas and strategies to accelerate how data , AI, and technology support the maximization of client business outcomes.
- Practical grounding in at least one industry (e.g. retail, financial services, healthcare, media, manufacturing), with an understanding of how data and AI create value in that context.
- Knowledgeable about data and AI capabilities/use cases, data types, sources, partners, and what defines the quality of data; expert in leveraging data and AI in a business context for activation, measurement as well as strategic applications
- Excellent storytelling and communication skills, with the ability to simplify complex data and AI concepts and distill them to their core ideas, themes, insights, and recommendations
- Architect innovative and highly effective data and AI strategies, communication plans, and integrated solutions.
- Curate a culture of learning in data and AI tools, case studies, new partners, and techniques
- High sense of ownership, drive, agenda setting
- Strong team player with a can-do attitude and an ability to simplify as well as go into detail when necessary
- Aggressive appetite for learning and broadening/deepening skill set as needed
- Ability to establish, manage and grow senior client relationships
- Ability to motivate and lead a team of data and AI resources as well as the broader cross-functional team to project completion
- Ability to identify new business opportunities and value pools and propositions within the client's business and drive account growth
- Ability to quantify and communicate impact-driven by the team through strategic, data-driven and AI-driven solutions and work