Senior Lifecycle Manager

Help make the world more hospitable

The hospitality industry is uniquely human, and it deserves technology that’s just as inspiring as the people behind it. At Mews, we’re transforming the industry with a platform that helps hotels run smarter, move faster and create better guest experiences.

You’ll work with smart, curious people who care deeply about what they do. You’ll have autonomy and the trust to make good decisions and move quickly. And you’ll enjoy a real sense of purpose as you see the impact of what we’re building.

If you’re motivated by ownership, curiosity and meaningful impact, and are driven to deliver consistent high performance, you’ll feel at home here.

About the role

Let's get into the specifics. It’s impossible to capture every nuance of a role – especially at a rapidly growing company like Mews – but if we had to distil it into a job description (which we do because this is a job description), it would be this:

POSITION OVERVIEW

The Senior Lifecycle Marketing Manager is responsible for developing and improving lifecycle marketing programmes across acquisition, activation, and expansion. The role owns lifecycle strategy, segmentation, campaign optimisation, testing, reporting, and automation within the Growth Marketing function. It requires strong analytical judgment, CRM and email marketing expertise, and the ability to translate customer and funnel insights into measurable growth activity. As a senior individual contributor, the role provides lifecycle marketing expertise across Growth, Product Marketing, Customer Marketing, and Regional teams, without formal people management responsibility.

RESPONSIBILITIES

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  Develop and improve lifecycle and email marketing programmes across acquisition, activation, and expansion, ensuring campaigns are aligned to customer lifecycle stages and growth priorities.

  
  


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  Define and execute segmentation strategies based on lifecycle stage, ICP, region, behavioural intent, and campaign performance data.

  
  


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  Establish baseline KPIs, testing frameworks, and reporting routines to measure lifecycle marketing performance and identify opportunities for improvement.

  
  


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  Analyse funnel, campaign, behavioural, and conversion data to identify bottlenecks, form data-backed hypotheses, and recommend growth initiatives.

  
  


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  Build and optimise marketing automation workflows, including campaign triggers, reporting processes, QA checks, and other operational improvements that increase team efficiency.

  
  


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  Partner with Product Marketing, Customer Marketing, Regional Marketing, and Growth stakeholders to align lifecycle messaging, campaign priorities, and customer insights.

  
  


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  Communicate lifecycle performance, test outcomes, risks, and recommendations clearly to leadership and cross-functional stakeholders to support decision-making.

  
  


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  Act as the lifecycle marketing subject-matter expert within Growth Marketing, providing guidance and functional expertise to colleagues and cross-functional partners.

  
  

REQUIREMENTS

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  Experience building, improving, or owning lifecycle, CRM, email, or growth marketing programmes, preferably in a B2B SaaS, technology, or scale-up environment.

  
  


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  Strong knowledge of lifecycle marketing strategy, segmentation, funnel optimisation, experimentation, campaign automation, and performance reporting.

  
  


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  Practical experience with CRM, ESP, or marketing automation platforms such as HubSpot, Iterable, Marketo, Braze, or equivalent tools.

  
  


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  Ability to analyse campaign, behavioural, and conversion data to identify root causes, prioritise opportunities, and make data-backed recommendations.

  
  


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  Experience applying automation, including AI-enabled workflows where relevant, to improve reporting, campaign QA, workflow triggers, or marketing operations processes.

  
  


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  Strong cross-functional communication skills, with the ability to translate lifecycle insights into clear actions for Growth, Product Marketing, Customer Marketing, Regional Marketing, and leadership stakeholders.

  
  


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  Strong problem-solving skills, including the ability to work independently in ambiguous situations, create structured hypotheses, and adapt plans based on results.

  
  


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  Commercial awareness, accountability, initiative, and sound decision-making, with the ability to balance customer needs, business priorities, data insights, and execution constraints.
  
  Salary bands are presented, ranges apply to:
  1. UK
  2. Spain
  3. Sweden
  4.France
  5.Germany