Senior Manager, EMEA Strategy & Go-to-Market Excellence

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

As the EMEA Strategy & Go-to-Market Excellence Senior Manager, you will act as a key strategic partner to the EMEA President / GM and Regional Leadership Team, shaping the region’s long-term strategic agenda and translating Salomon’s global ambition into clear regional growth priorities and go-to-market choices across Europe + Export.

You will play a central role in shaping and animating the EMEA Long-Term Strategic Plan (LTSP), evolving our omnichannel go-to-market strategy, developing new business cases and leading high-priority cross-functional strategic initiatives across Wholesale/B2B, Retail, E-commerce and Regional Marketing, spanning Performance and Sportstyle.

You will also help orchestrate the end-to-end GTM governance from seasonal planning through in-market execution, ensuring strategic alignment, effective decision-making and continuous improvement across functions, channels and markets.

Role purpose

• Shape and animate the EMEA Long-Term Strategic Plan (LTSP), translating global ambition into clear regional strategic choices, priorities and growth initiatives
• Act as a strategic thought partner to the EMEA President / GM and Regional Leadership Team, framing strategic questions, challenging assumptions and enabling high-quality decision-making
• Shape and evolve the EMEA go-to-market strategy and business models across Europe + Export and the full omnichannel ecosystem
• Drive effective end-to-end GTM governance, from seasonal planning through in-market execution, ensuring alignment, clear decision-making and continuous improvement across the regional organization
• Lead high-priority, complex cross-functional strategic initiatives with significant regional business impact
• Identify and assess new growth opportunities, channel and market models, strategic investments and operating model choices through robust business cases
• Animate strategic governance and Regional Leadership Team priorities, driving alignment, clear decisions and execution follow-through

Specific responsibilities

• Shaping and animating the EMEA LTSP process across Europe + Export, ensuring alignment between regional growth ambition, global strategy, market opportunities and organizational capabilities
• Developing the regional GTM strategy across Wholesale/B2B, Retail, E-commerce and Regional Marketing, including channel strategy, customer and distribution models, and omnichannel development in close collaboration with the EMEA leadership team members
• Orchestrating and continuously improving end-to-end GTM governance from seasonal planning through in-market execution, ensuring clear milestones, decision rights, cross-functional alignment and effective escalation across Merchandising, Marketing, Sales, Retail, E-commerce, Supply Chain and other key stakeholders
• Structuring complex strategic decisions by framing options, challenging assumptions, assessing commercial and financial trade-offs and developing clear recommendations for regional leadership
• Developing robust business cases for new growth opportunities, investments, market/channel choices and new business or operating models
• Leading high-priority cross-functional strategic initiatives from problem definition and strategic recommendation through implementation
• Shaping and animating regional strategic governance, including Leadership Team reviews, strategic planning sessions and offsites, ensuring clear priorities, decisions and follow-through
• Conducting market, channel, competitive and performance analyses to identify growth opportunities and inform strategic decision-making
• Defining and tracking strategic KPIs and GTM effectiveness measures, providing transparency on performance, risks, dependencies and key decisions

Essential skills & experience

• 6–8+ years of experience in strategy consulting, corporate/regional strategy, GTM strategy or a comparable strategic environment; significant experience in a top-tier management consulting firm and/or regional strategy and GTM roles strongly preferred.
• Experience in sporting goods, apparel, footwear, consumer goods, retail or other omnichannel consumer industries is a plus
• Proven track record of independently structuring and leading complex, cross-functional strategic initiatives in ambiguous and fast-paced environments
• Strong understanding of omnichannel consumer businesses across Wholesale/B2B, Retail and E-commerce, with experience in GTM models and commercial planning
• Exceptional strategic problem-solving and analytical skills, with the ability to translate complex analysis into clear executive-level recommendations
• Strong commercial and financial acumen, including experience developing business cases and assessing growth opportunities and strategic investments
• Demonstrated experience working with senior executives and influencing critical business decisions
• Strong ability to establish and animate effective cross-functional governance, translating strategy into aligned execution across complex organizations
• Outstanding communication and stakeholder management skills, with the ability to influence without direct authority

Essential competencies

• You combine exceptional strategic thinking with a strong understanding of how strategy translates into commercial execution. You are structured, intellectually curious and comfortable tackling ambiguous, high-impact questions without predefined answers.
• You combine analytical rigor with pragmatism and a strong bias toward impact. You can move seamlessly between shaping long-term strategy, structuring a new business case and orchestrating the governance required to translate strategic choices into effective execution. You communicate with clarity and executive presence, challenge constructively and build trust across functions, markets and seniority levels.

Desired qualifications

• Education: Master’s degree in Business, Engineering, Economics, Finance or a related field; MBA from a leading international business school is a plus
• Languages: Fluent in English

Role based in Annecy, France (74)

Full-Time Permanent