Marketing Apprentice

About

Swan is Europe’s embedded banking specialist. We empower software companies to embed banking features like accounts, cards, and payments directly into their products, under their own brand.Swan processes over €1.5 billion in monthly transactions for more than 150 companies—like Pennylane, Indy, Agicap, Libeo, and Lucca. Founded in 2019, the company has received growth capital from leading investors such as Lakestar, Accel, Creandum, Bpifrance and Eight Roads. Swan is a principal member of Mastercard and a licensed financial institution, regulated by the French banking authority (ACPR).

Our mission

Banking belongs in business software

Many software companies already serve small businesses incredibly well: helping them send invoices, run payroll, manage inventory, and more. They’re on a mission to become the central hub for managing every aspect of business life.

But when it comes to financial workflows, there’s still a gap. Too many critical tasks like managing cash flow, tracking payments, or reconciling accounts happen outside the software, across spreadsheets, email threads, banking portals.

It’s a missed opportunity. Business software shouldn’t just record financial activity — it should run it.

To learn more about us: About Swan ; Our story.

Job description

This is a marketing apprenticeship designed for someone who wants a hands-on, multi-dimensional introduction to B2B fintech marketing. You will spend time across three key functions: Content Marketing, Product Marketing, and Partner Marketing — gaining real exposure to each before potentially specializing.

️ Content Marketing

You will help shape Swan's voice and fuel our content engine:

• Create blog posts, guides, and digital content to feed our website and social channels

• Maintain the editorial calendar across content, social, events, and PR moments (planning, deadlines, and publishing cadence)

• Support website localization efforts by coordinating translations and adapting content for different markets

• Research industry trends and competitor activity to generate new content ideas

• Collaborate with designers, videographers, and external agencies on content production

• Proofread and ensure consistency with brand voice, style guidelines, and quality standards

• Maintain and update the content library so assets stay organized and accessible

Product Marketing

You will support the team in translating Swan's product into compelling narratives for our target audiences:

• Assist in writing product-focused content: one-pagers, pitch decks, partner product newsletters, landing pages based on specific briefs

• Support go-to-market launches by coordinating assets and internal enablement materials

• Research market segments, buyer personas, and competitors to keep our competitive positioning up to date

• Assist with sales enablement by helping create battle cards, FAQ sheets, and product comparison assets

• Monitor product feedback and contribute to insights that inform messaging iterations

Partner Marketing

You will work on co-marketing and marketing initiatives tied to Swan's live and upcoming partners:

• Help design and execute co-marketing campaigns with Swan's partners (partner launches, sales challenges, user growth campaigns)

• Support the creation of partner-facing materials like partner stories, and other assets part of our Partner Advocacy program

• Help update and maintain the partner marketing toolkits (templates, guidelines, reusable assets)

Preferred experience

• Currently pursuing a Masters’ degree in Marketing, Communications, Business, or a related field

• Native French speaker with excellent written and verbal communication skills in English

• Strong organizational skills and attention to detail

• Basic understanding of marketing principles and digital marketing tools

• Curiosity for B2B tech products or fintech

• Ability to work both independently and collaboratively

• Creative mindset with a structured approach to execution

What you'll gain

• A rare rotational experience spanning three distinct marketing disciplines in a fast-growing fintech

• Hands-on ownership of real projects that directly impact Swan's brand and commercial pipeline

• Mentorship from experienced marketers across Content, PMM, and Partner Marketing

• Deep exposure to B2B go-to-market strategies and the embedded finance space

• A strong foundation to develop your marketing expertise with confidence

Join Swan and kickstart your marketing career at the intersection of product, brand, and partnerships.

• You communicate clearly (English is a must, oral & written, French is a strong plus), are dependable, and thrive in fast-paced environments where learning never stops.

• Our ideal teammate: Empathetic. Skilled. Frank. We love to challenge each other, and we leave our egos at the door.

It’s okay if you don’t tick all the boxes — don’t let imposter syndrome prevent you from applying! It’s okay if you don’t tick all the boxes — don’t let imposter syndrome prevent you from applying!

Swan is committed to providing a caring work environment for all employees, regardless of age, sex, disability, sexual orientation, race, religion, or belief.

When it comes to recruitment, we’re interested in your work experience, skills, and overall personality. Because diversity makes the workplace stronger and is necessary for Swan’s success, we are intensifying efforts to incorporate concrete actions to help us improve in this area.

About Swan

✨  Perks of being a Swanee:

• Meal Vouchers: We provide a meal voucher card to cover your meals on work days.

• Transport: Monthly mobility package for employees. In accordance with the company agreement for sustainable mobilities, you can now use your mobility package to pay for alternative commuting modes.

• Holidays: 25 days of paid leave. ️

• Sports: Thanks to our partnership with Classpass and Gymlib, you can enjoy advantageous discounts on subscriptions. They offer a wide range of sports activities as well as wellness activities. The offers are valid in several European cities, as well as online.

• Offsite: Once a year we gather to reconnect, deep-dive into big topics, and relax.

• This isn’t a perk, it should be the rule, but diversity and inclusion are important at Swan. We’re working hard to get better every day.

✨ Our values:

Swan’s core values guide our actions daily. Individually, they may seem obvious, but together, they form a unique culture.

Simplicity: Leonardo Da Vinci said: “simplicity is the ultimate sophistication.” If something's convoluted or confusing, we work extra hard to break it down. - Making complex things simple is what we do.

Long Term: We always play the long game, whether it's to support our partners in their growth journey, or make tangible commitments to climate action.

Excellence: We are a team of experts who consistently go all out to create pixel-perfect banking services and exceed our partners' expectations— whatever it takes.

Be Human: We believe in the power of kindness and the importance of acting with integrity. But embracing our humanity extends beyond interpersonal interactions, it means caring about greater issues that affect our planet.

You can find out more about our culture.

Recruitment process

1. Hiring Manager interview (30minutes)

2. Case study ITW (30 minutes)

3. Talent Acquisition ITW (30 minutes)

4. Peer Interview