Digital Marketing Manager

IMPACT

A successful Digital transformation will be key to ensure strong business in the future for Haleon; This position plays a key role in the transformation of our business, whilst helping the organisation step by step to becoming digital first. Ensuring a seamless and best in class consumer experience along the consumer journey, will be a key differentiation factor versus competition. As a result, the way how we communicate to and target our consumers, will be a key driver of future business performance.

RESPONSIBILITIES

• Guide cross-functional teams including Brand Teams and agencies to develop and/or adapt content for paid activations across the major platforms and formats (video, display, audio, creator/influencer, etc.)
• Own and monitor content of all brand campaigns during the year / Oversee content set-up for campaigns in terms of placements and variety
• Own content Test & Learn agenda and execution of experiments to inform best practice and future campaigns
• Partner with Google, Meta and Amazon Ads to develop, maintain and implement platform specific content best practices and content strategy
• Team up with owned content manager to ensure consistency across all platforms and assets
• Co-manage production, creative and media agencies and support adoption of asset management systems
• (Agile) Project Management via Jira for media campaigns and content creation, standardization of workflows
• Governance of paid activation content
• Upskill organization via best practice, hands-on support and presentations
• Digital SPOC for production agency

REQUIREMENTS

• Relevant university degree
• Pro-active self-starter with a growth mindset who is able to structure and simplify complexity and welcomes opportunities to build, grow and learn in a dynamic environment
• Creative mind with ability to build relevant and fit-for-placement content in line with brand strategies. Experience in the creation of influencer and creator content.
• 5-7 years successful track record in Digital Marketing with responsibility for content on a campaign level across major platforms. Media knowledge is a plus.
• Team-Player that enjoys working and leading cross-functional project teams, leveraging agile methodologies and building digital marketing capabilities across the enterprise. Experience in large organizations is a plus.
• Very good knowledge of English and German (C1)

Care to join us. Find out what life at Haleon is really like At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are. As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially. Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.