Arlo Europe DTC eCommerce Sales Manager (German Speaking)

Arlo Europe, part of Verisure, is seeking a DTC eCommerce Sales Manager. The role will report directly into the Regional Head of DTC & Digital for Arlo Europe, while working closely with the rest of Arlo Europe Organization.

We are growing our talented team - the DTC eCommerce Sales Manager will play an important role at the heart of the Arlo Europe Organization and will have the opportunity to develop quickly, benefiting from the support of a talented Team.

It is an exciting opportunity for a DTC eCommerce Sales Manager to deliver value through innovative and out of the box thinking.

The company’s success depends on its people and it invests in them every day. Working with Verisure is being part of an industry leading world-class company that has a strong entrepreneurial spirit.

Strategic context and Value proposition

Verisure is the leading provider of monitored security solutions in Europe. In 2019, we formed a strategic partnership with Arlo, a world leader in connected cameras. Verisure acquired all rights to Arlo’s European business, in particular, the exclusive distribution rights for Arlo branded camera products for all sales channels in Europe, including e-commerce and retail. Additionally, Verisure is entering into a supply agreement with Arlo whereby we get access to the full portfolio and past and future innovation stream of Arlo camera products to sell through the Verisure direct or partner channels across all our countries.

Today, Verisure does not focus on e-commerce and retail d, we drive our core go to market channels: direct field sales, Alliances and acquisition of Arlo Europe now gives us a leadership strong position in these two emerging and important future emerging channels for our business. This transaction has strategic led subscription services building on surveillance versus professionally monitored security are now creating attractive incremental growth opportunities.

Arlo Europe is a newly acquired division that is the leader on the Smart Home Market in Europe . We provide peace of mind to our customers for them to have total control over the protection of the things and ones they love. Pioneering, professional grade technology and industry leading AI allows them to stay connected to their property from wherever they are, so they can rest easy knowing everything is safe and secure. Whether it’s keeping an eye on packages, checking the wellbeing of family or deterring and preventing unwelcome visitors, Arlo prides itself on giving customers the most accurate view on what’s going on when they are away.

Arlo Europe is present in 49+ Countries and its expansion is continuing rapidly . The Digital Sales & Marketing Executive will support our growth in line with a strong and visionary Management that is creating a robust business plan for value creation.

Responsibilities

Responsible for end-to-end management of our Arlo DTC sales in Europe. This includes but not is not limited to promotions (including tactical and strategic planning), inventory (sales in and out, forecasting/DA), product launches and product strategy

Lead DTC sales execution for DE and CH markets incl. localization (translations, local promotional strategy, QA testing and site management)

Lead, mentor and motivate the DTC sales team to ensure high performance and productivity by building commercial knowledge and proactively identify ways to fill knowledge gaps through engaging with the wider sales organization (2 Direct Reports)

Meet or exceed quarterly and annual targets for DTC at EU level. Top and bottom line.Weekly reporting and forecasting aligning with Omni-channel and AmazonReview overall DTC promotional strategy – (global and local execution) – creative targeting of consumers and testing and learning different executions in different regionsIdentify, develop and execute sales opportunities and share number based business cases to support decision making, collaborating with FP&ASharing best practice with the DTC team but also the wider business to ensure we are stay ahead of trends / learnings as we focus more online / digitalMonitor and report on activities and provide relevant information for management reporting and quarterly business reviews

Manage stock forecasting, working with DTC Account Managers to ensure accuracy in forecasting and alignment with budget

Accountability and P&L ownership alongside Head of DTC

Full responsibility for quarterly trade spend budgets at channel and country level

Interact with other departments, both internally and externally, as needed to support DTC development . Acquisition Team and financeCollaborate cross functionally with marketing, and operations teams to align sales efforts with overall business objectivesCompetitor analysis of DTC sites – monitoring of offers / executions / functionality to ensure we are keeping paceWork collaboratively with the other commercial teams to share market insights and drive complimentary sales plans

Location

Role based in London Victoria, UK or Dusseldorf, Germany or Munich, Germany (hybrid)

Reports and organization structure

Direct reporting line into the Regional Head of DTC & Digital, Arlo Europe

Candidate profile

Experience and Qualifications

Key requirements:

Fluent in German and English

French language is a plus

Based in Germany or UK

2+ years in a senior sales role (online/ecommerce based)

ROI mindset where sales activities are continuously evaluated to conclude on numerical output vs target, as well as “what’s working”, “what’s not working” and key learnings going forward

Strong analytical skills with the ability to interpret data and transfer this to meaningful actions that drive results

Proven track record of meeting and exceeding sales targets

Solutions oriented mindset, ie focus efforts on what’s possible within current business objectives and budgets

Proactive and capable of identifying opportunities and executing with minimal direction

Previous experience working with P&L

Confident in presenting to senior leadership

Not afraid to roll up sleeves to get the work done

Proficient with Microsoft Office, in particular Excel and PowerPoint

Strong fit with our Company DNA

Passionate in Everything We Do: Our people have a sense of energy that is unmistakable, one that drives us to delight our customers and focus on creating impact quickly.

Committed to Making a Difference: When we say we will do something; we deliver with excellence. We are accountable, focused and operate with discipline.

Always Innovating: We believe that Innovation can be big or small; it’s a continuous state of mind that inspires us to think differently and always make things better. We are risk takers and we learn continuously.

Winning as a Team: Our people know that by leveraging one another’s strengths, investing in and developing our team’s capability and by collaborating well, we will win.

With Trust & Responsibility: Operating with integrity is core to our success. We are humble, honest and value deep mastery and expertise. We do the right thing, always.

The Company

Diversity & Inclusion

Verisure is an equal opportunities employer. We recognize the richness that diversity brings and encourage applicants from all backgrounds to apply. We champion an inclusive and collaborative culture and empower all employees to succeed and grow. Please reach out to us if you have any specific requirements throughout the recruitment process, we are happy to help.

We Are People Who Protect People

We are the leading provider of professionally monitored alarms for residential households and small businesses in Europe.

Peace of mind for families and small businesses

We believe it is a human right to feel safe and secure. We now protect more than 5 million families and small businesses. Our service includes 24/7 monitoring, expert verification and response, customer care, service and maintenance services, and professional technical support. As well as protecting against intrusion, we protect against fire, attack, theft, life-threatening emergencies and other hazards. Verisure people are dedicated and committed and provide what we believe is the best customer service in the industry.

Leading across a broad footprint

We are the leading provider of residential and small business monitored alarms in Europe. We operate in 17 countries across Europe and Latin America. Our business is driven by organic growth, based on our differentiated business model. We attract high quality customers. We work hard to ensure that our customers are happy. This contributes to an industry leading level of attrition and a long customer lifetime.

A technology-enabled human services company

Our 26,000 team-mates are the foundation of our company. Our business model combines technology and human expertise to protect people. We are a human services company. More than 80% of our colleagues interact with customers every day. This connection provides the insight that inspires our innovation. These insights are a source of advantage. We leverage these insights with the significant investment we make into product and service innovation. The close customer contact also fuels the pride which drives engagement.

35 years of experience – and many more to come

We have been protecting what matters most since 1988. Over that time, we have expanded beyond our roots in the Nordics and Spain. We now serve most of Europe and have also established a strong presence in Latin America. In 2017, to evolve our operating model, strategic innovation, operational excellence and access to talent, we opened our new Group headquarters in Geneva, Switzerland. In 2019, we formed a strategic partnership with Arlo, a world leader in connected cameras. Verisure acquired all rights to Arlo’s European business. This allows us to offer connected camera services in Europe as a complement to our professionally monitored security service. It also allows us to access new go-to-market opportunities in retail and e-commerce.

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