Associate Director, Marketing

Works closely with the commercial field teams to maximize adoption of the marketing deliverables and their adequation with the field needs. Delivers any tactics and projects with the appropriate amount of inputs gathering, communication, training, and follow ups to maximize the field impact. Campaign Management: Plan, execute, and evaluate marketing campaigns for the ATTR franchise in Germany, ensuring they meet strategic objectives. Prepare educational material and concepts directed to physicians, patients and nurses. Trains the sales team to the available materials and collects feedback. Content Development: Oversee the creation of marketing materials, including digital content, brochures, and presentations, ensuring consistency with brand guidelines and inputs from the field teams. Event Coordination: Organize and manage marketing events, such as conferences, webinars, and workshops, to engage with key stakeholders and promote Alnylam's products. Collaboration: Work closely with the Marketing Director to align on strategic priorities and support the execution of high-impact initiatives. Project management: Manage various marketing projects (omnichannel, congresses, meetings, materials ), tracking and ensuring progress in a structured and transparent manner facilitating leadership overview. Demonstrate excellence in project management and effectively managing multiple projects and priorities Brand planning: Contribute to the local strategic brand plan and financial forecasts in close cross-functional collaboration. Ensure flawless implementation of the German TTR Brand plan in line with the International TTR Brand plan and in cooperation with cross-functional stakeholders in the International region and in Germany / other countries as relevant (eg CH/AT) Insights generation: Leverage primary and secondary market research and competitor analytics critical to aligning brand strategy and optimizing marketing tactics Omnichannel: Drive the development and implementation of an omnichannel communication plan (digital & print) Budget management: Manage annual promotional budget for the assigned activities, conducting ROI assessments of tactical programs and ensures proper execution External focus: Plan and organize external events with HCPs and nurses Compliance: Collaborate proactively with the Commercial Review Board (CRB) team including legal, regulatory, medical, and compliance stakeholders to ensure compliant development and execution of marketing initiatives. Foster regular exchange with the field force to continuously support execution in the field External focus: Engage with KOLs in close alignment with Marketing Director and x-functional team Take a lead role in representing the German affiliate when participating at international team meetings, and acts as a deputy of the Marketing Director, and as a backup of the Sr Mgr Marketing in case of absence University degree in a related field or comparable educational background 10+ years' experience, thereof min. 6 years of experience in pharmaceutical industry Previous experience in pharmaceutical product management and/or sales is required. Hands-on mentality and willingness to take responsibility for strategic and operational topics Proven track record in project management and effectively managing multiple projects/priorities In-depth knowledge and experience in rare diseases and ideally cardiology Pronounced resilience, positive and solution focused thinking and acting Hands on mindset: operationally excellent Organized with systematic approach to prioritization Sense of urgency, ethics, and responsibility Fluent in German and English Willingness to travel up to 25% of the time locally and internationally